METRO Magazine Logo
MenuMENU
SearchSEARCH

Calif.’s Omnitrans launches rebranding

Will unveil new logo, slogan, fleet graphics, bike racks and mascot.

August 10, 2012
2 min to read


San Bernardino, Calif.-based Omnitrans will unveil its new logo, slogan and fleet graphics to the public on August 15.

The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.

The agency’s New Flyer Xcelsior 2012 40-foot transit buses will feature bold new graphics. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.

New buses feature three-bike racks, an upgrade from the two-bike capacity racks on the existing fleet. “Our customers have asked for three-bike racks to keep up with demand,” said CEO/GM Milo Victoria. Omnitrans transports over 300,000 bikes each year.

The agency will give away a new bike to the winner of a “Rack and Roll” contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. A VIP competition will feature local elected officials loading bicycles.

Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.

More Bus

Mayor Tim Keller in front of an ABQ RIDE microtransit vehicle
New Mobilityby StaffMay 12, 2026

ABQ RIDE Forward's Next Phase Sets Target Date

ABQ RIDE Forward is the first transit system overhaul in more than 25 years. This latest phase marks 15% completion of the 16-phase rollout, which will continue over the next several years.

Read More →
METRO Biz Briefs cover photo

STV Launches Power Practice and More in Biz Briefs

In METRO's latest installment, we take a look at the latest news from SilverRide, Complete Coach Works, and more.

Read More →
Cover for Part 2 with AC Transit's Cecil Blandon
ManagementMay 8, 2026

Bus Tech Talk: Part 2 with AC Transit's Cecil Blandon

In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.

Read More →
Ad Loading...
Maintenance officials examining a vehicle on a lift.
Managementby Alex RomanMay 8, 2026

Avoiding Mid-Season Breakdowns: A Fleet Readiness Q&A

John Hatman, COO of Master’s Transportation, breaks down the priorities, warning signs and common mistakes fleet managers should address now to stay ahead of summer demand.

Read More →
SEPTA's advertisement for multi-rider feature.
Technologyby StaffMay 7, 2026

Philadelphia's SEPTA Introduces Multi-Rider Feature for Contactless Payments

Up until now, this feature was only available when using a SEPTA Key card.

Read More →
Rendering of the upgraded Derby-Shelton Train Station
Busby StaffMay 4, 2026

CTDOT Launches Four-Station Upgrades on Waterbury Line

Construction on all four stations is beginning now and is anticipated to be completed by spring 2028.

Read More →
Ad Loading...
East Colfax BRT
Busby StaffMay 4, 2026

Denver RTD breaks ground on Aurora segment of East Colfax BRT

The beginning of the final BRT segment advances construction across all five segments, reflecting steady progress toward shorter travel times, improved accessibility, and a more dependable connection to jobs, businesses, and community destinations.

Read More →
A VIA bus
Busby StaffMay 1, 2026

San Antonio's VIA Launches Next Round of Bus Improvements

The changes are designed to reduce overall travel time, shorten wait times, and get customers to their destinations more quickly.

Read More →
Federal Reserve Bank visiting ENC
Busby StaffMay 1, 2026

Fed Leaders Highlight Growth, U.S. Manufacturing at ENC

The visit is part of the SF Fed's ongoing engagement with major employers and industries across Southern California and, more broadly, the western U.S. to better understand regional economic conditions and business outlooks.

Read More →
Ad Loading...
A person working on a bus
ManagementMay 1, 2026

Data-Driven Maintenance: Focusing Effort Where It Matters Most

Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.

Read More →