Calif.’s Omnitrans launches rebranding
Will unveil new logo, slogan, fleet graphics, bike racks and mascot.
San Bernardino, Calif.-based Omnitrans will unveil its new logo, slogan and fleet graphics to the public on August 15.
The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.
The agency’s New Flyer Xcelsior 2012 40-foot transit buses will feature bold new graphics. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.
New buses feature three-bike racks, an upgrade from the two-bike capacity racks on the existing fleet. “Our customers have asked for three-bike racks to keep up with demand,” said CEO/GM Milo Victoria. Omnitrans transports over 300,000 bikes each year.
The agency will give away a new bike to the winner of a “Rack and Roll” contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. A VIP competition will feature local elected officials loading bicycles.
Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.
More Bus

June LA Metro Ridership Surges 2 Million Year Over Year
Total June ridership increased for both weekdays and weekends. Weekday ridership was 953,820, which grew 8.4% from June 2025; Saturdays increased nearly 13% year-over-year to 708,826; and Sundays increased 7.7% to 611,534 from June 2025, according to LA Metro.
Read More →
Washington's Pierce Transit Board Sends Transit Funding Measure to November Ballot
With the adoption of Resolution 2026-006, the measure moves to the Pierce County Auditor, giving voters in the Pierce Transit service area the decision on whether to fund an expansion of local transit service within the agency’s service area.
Read More →
New York Unveils Sweeping Plan to Modernize City Bus Service
Next Stop: Fast Buses, Better Service identifies 50 priority bus corridors for improvements across the five boroughs and launches the City’s next generation of rapid bus service along five key routes.
Read More →
CTDOT Taps STV for Electric Bus Facility Design
The firm will work with CTDOT and RVT to define the facility layout, operational requirements, and long-term flexibility for RVT’s growing electric fleet.
Read More →
Ford to Leave JTA After More Than 10 Years as CEO
He plans to continue his work advancing innovative mobility solutions to improve the quality of life in communities across the nation. He did not announce specific plans.
Read More →
Transit Leaders Push for Bus Procurement Reforms to Reduce Costs
Industry experts said reducing unnecessary bus customization and modernizing purchasing practices could help transit agencies buy more vehicles, improve reliability, and make better use of limited funding.
Read More →
Executive Order Aims to Improve Transit Access Across California
The order directs state agencies to streamline transit project delivery, improve coordination, and expand access to bus and passenger rail services across California.
Read More →
Biz Briefs: Endera Delivers to California, Safety Vision Teams with San Antonio's VIA, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
VIA's Silver Line Clears Environmental Review, Advances Toward Construction
The VIA Rapid Green Line is currently under construction, with service expected to begin in April 2028.
Read More →
Modernizing Mobility with CharterUP CEO Armir Harris
From digital transformation to evolving customer demands, CharterUP's Armir Harris offers his perspective on the transportation industry's next chapter.
Read More →