Accessibility

Pace unveils new ‘Connecting Communities’ tagline

Posted on May 5, 2011

Pace Suburban Bus put the finishing touches on a rebranding effort by announcing its new tagline, “Connecting Communities.” The new phrase replaces "A Fresh Approach to Public Transportation," the agency’s first and only prior tagline.

"The old tagline was a testament to our effort to develop innovative transportation solutions to meet the challenges of serving the suburban market, such as vanpool service and express routes," said Pace Chairman of the Board Richard Kwasneski. "The new tagline speaks to our continued implementation of new service types, such as Call-n-Ride routes, that provide convenient, efficient connections for the 284 communities Pace serves."

Connecting Communities was unveiled to the Pace board of directors at the board's May meeting, following the successful trademarking of the phrase and registration with the U.S. Patent Office.

The tagline, which will soon appear in marketing and promotional efforts, is the third phase of a multi-year effort to modernize the Pace brand. The agency began this effort in 2003, by developing a new logo, replacing the navy and yellow lower-case typeface with a more modern typeface and circular logo.

Before 2005, buses were painted with a white base and a yellow stripe outlined in blue running the length of the vehicle. That year marked the beginning of the next phase as buses were painted using a blue base with patterned use of the 2003 logo. Buses with the old paint livery were not repainted and will remain in service as originally painted until retired at the end of their useful life.

"People have become very familiar with our old branding so there’s always some risk in making a change, but this goes hand in hand with our agency-wide goal to never settle for the status quo and to remain vigilant toward creativity and innovation," said Kwasneski.

View comments or post a comment on this story. (0 Comments)

More News

Profile: Chris Pangilinan, Program Director at TransitCenter

When Chris Pangilinan was a little kid, riding in the backseat of his family’s station wagon, the red stoplights annoyed him. “I would think, Why is this so inefficient? Why do we have to stop all the time?” he recalls...

Phoenix Transit enhances Dial-a-Ride with 'overflow' service

The approved partnership between Dial-a-Ride contractor MV Transportation and their subcontractor Discount Cab provides overflow service during the regular service day.

N.Y. paratransit costs skyrocketing, lack of subway elevators cited: study

Access-A-Ride cost $85.2 million and carried 1.7 million rides in 2000, increasing to an estimated $506 million this year for more than 6.3 million trips.

Milwaukee transit sets paratransit record with 100K rides

The milestone comes on the heels of MCTS receiving national recognition for outstanding service to the ADA community.

Uber, taxicabs vying for New York MTA paratransit contracts

Several months ago, the state agency quietly began a “proof of concept” study in which Access-a-Ride users request a ride and the MTA dispatches one through an e-hail app such as Uber, Arro or Curb, the latter two used by cabs.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close