Accessibility

Pace unveils new ‘Connecting Communities’ tagline

Posted on May 5, 2011

Pace Suburban Bus put the finishing touches on a rebranding effort by announcing its new tagline, “Connecting Communities.” The new phrase replaces "A Fresh Approach to Public Transportation," the agency’s first and only prior tagline.

"The old tagline was a testament to our effort to develop innovative transportation solutions to meet the challenges of serving the suburban market, such as vanpool service and express routes," said Pace Chairman of the Board Richard Kwasneski. "The new tagline speaks to our continued implementation of new service types, such as Call-n-Ride routes, that provide convenient, efficient connections for the 284 communities Pace serves."

Connecting Communities was unveiled to the Pace board of directors at the board's May meeting, following the successful trademarking of the phrase and registration with the U.S. Patent Office.

The tagline, which will soon appear in marketing and promotional efforts, is the third phase of a multi-year effort to modernize the Pace brand. The agency began this effort in 2003, by developing a new logo, replacing the navy and yellow lower-case typeface with a more modern typeface and circular logo.

Before 2005, buses were painted with a white base and a yellow stripe outlined in blue running the length of the vehicle. That year marked the beginning of the next phase as buses were painted using a blue base with patterned use of the 2003 logo. Buses with the old paint livery were not repainted and will remain in service as originally painted until retired at the end of their useful life.

"People have become very familiar with our old branding so there’s always some risk in making a change, but this goes hand in hand with our agency-wide goal to never settle for the status quo and to remain vigilant toward creativity and innovation," said Kwasneski.

View comments or post a comment on this story. (0 Comments)

More News

Q'Straint's automatic rear-facing wheelchair securement station brought to market

Now available for buses and other transportation companies, the Quantum's self-securement process takes less than 25 seconds, and does not require the driver to leave his or her seat to help.

Wisconsin set to vote on transportation network company bill

The bill would create a new license for TNCs, including companies like Uber and Lyft, making it mandatory to pay a $5,000 fee, conduct background checks on drivers and maintain at least $1 million in liability insurance in order to operate in Wisconsin.

Champion Bus, Dallas Smith sign exclusive licensing agreement

Agreement covers use of Dallas Smith's existing and future commercial bus technologies as optional features on the Champion Bus LF Transport™ low-floor model. Dallas Smith’s existing patented technologies include the Equalizer Ramp® and the IntelliSYNC® electronically-controlled “smart” suspension system, with low-speed OverRise™ function.

Pa. transit agency to purchase 12 paratransit vehicles

The Westmoreland County Transit Authority's $600,000 state grant will be used to buy the seven-seat minibuses that can hold up to two wheelchairs. The vehicles will be given to private transportation companies that serve as contractors for the paratransit system.

Report finds N.Y. MTA paratransit taxi program scammed

The agency agreed to implement stronger anti-fraud controls recommended by the inspector general’s office. The report doesn’t identify who carried out the fraud or quantify the cost to the MTA.

See More News

Post a Comment

Post Comment

Comments (0)



More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close