The past year saw the rollout of two critical new programs at Tectrans on behalf of the company’s 100-plus contracted transportation customers nationwide. The company’s new safety campaign is branded as “SEE#1” because, from the newest part-time vehicle operator all the way to the CEO, “Safety is Every Employee’s #1 Responsibility.”
The SEE#1 safety awareness program was initiated throughout the last year, with new elements launched each month to keep the information fresh in everyone’s minds and to ensure that safety is at the forefront of every action taken by Tectrans employees. With that in mind, Tectrans developed its proprietary SEE#1 safety culture to ensure that its passengers and transit clients experience only safe transit operations.
One of the more innovative elements of SEE#1 is the ongoing “Monthly Safety Initiative” program, a continuous safety communication campaign that heightens awareness and provides a basic understanding of vital safety and operational excellence concepts. This program reduces employee resistance to change and improves their basic understanding of key concepts.
Hand-in-hand with the SEE#1 safety program is the development of Tectrans’ “Red Carpet” customer care program, which is being highlighted during EXPO at the company’s booth in the Morial Convention Center. EXPO attendees can experience Tectrans’ red carpet treatment — quite literally — by stepping onto the company’s red carpet for a one-of-a-kind photo opportunity and commemorative 3D photograph celebrating the company’s unique approach to customer service.
“We maintain our customer base because of the Red Carpet program and we gain new contracts and customers because our clients see the added value of selecting us,” Chief Marketing Officer and company Co-Founder Brian Sullivan said.