Rochester's bus system getting a facelift

Posted on August 22, 2014

Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
ROCHESTER, N.Y. — Leaders of the Rochester-Genesee Regional Transportation Authority rolled out on Tuesday the system's new color scheme for buses, a different logo, name changes for certain services and other updates to the agency's public image, the Democrat & Chronicle reported.

It's all part of a $974,000 rebranding campaign that has been in the works for more than a year, according to the report. The public will see RTS’ new identity reflected immediately on its refreshed website ( and in digital communications.

Changes will be phased in on bus operator uniforms, bus passes and schedules. Buses and other vehicles currently on the road will incorporate the new logo and design elements gradually; new vehicles will bear the new design as they are purchased.

RELATED: N.Y. transit plans nearly $1M rebranding campaign

CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal, the report said.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

FTA issues guidance on how transit agencies can implement ADA

To enhance understanding of the Act, the new circular offers a user-friendly, one-stop resource on its requirements.

CTED workshop to focus on ADA requirements, small bus inspections

The course is instructed by Halsey King, a well renowned speaker and writer on maintenance and technology issues, that includes repair, inspection and management of vehicle fleets.

S.D. council softening stance against raising paratransit fares

The about-face came just six days after an internal audit of the city's public transportation system was released to the council. In it is a recommendation to raise paratransit rates to $2.50 a ride from the $2 fee riders have paid since 1996.

AC Transit, BART celebrates ADA's 25th anniversary, new paratransit office

Since the ADA’s signing in 1990, AC Transit and BART have worked to ensure disabled residents are able to enjoy the many benefits of public transportation. The two agencies joined together in 1994 to form the East Bay Paratransit Consortium.

Chicago Pace's draft budget includes paratransit shortfall

A paratransit fare increase may be proposed to fill the gap; however, Pace Executive Director T.J. Ross acknowledged it would be very difficult for those riders to absorb.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close