Accessibility

Rochester's bus system getting a facelift

Posted on August 22, 2014

Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
ROCHESTER, N.Y. — Leaders of the Rochester-Genesee Regional Transportation Authority rolled out on Tuesday the system's new color scheme for buses, a different logo, name changes for certain services and other updates to the agency's public image, the Democrat & Chronicle reported.

It's all part of a $974,000 rebranding campaign that has been in the works for more than a year, according to the report. The public will see RTS’ new identity reflected immediately on its refreshed website (myRTS.com) and in digital communications.

Changes will be phased in on bus operator uniforms, bus passes and schedules. Buses and other vehicles currently on the road will incorporate the new logo and design elements gradually; new vehicles will bear the new design as they are purchased.

RELATED: N.Y. transit plans nearly $1M rebranding campaign

CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal, the report said.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

MARTA to layoff 371 paratransit workers

The announcement comes after officials voted in favor of hiring a private company to provide paratransit service last November.

Calif. students use of dial-a-ride leaves seniors stranded

While residents who depend on the transit service are frequently denied rides, nearly 300 students use the transport daily.

D.C. wheelchair users say they are forgotten in blizzard

With large snow banks everywhere, an open curb usually is the only way a wheelchair user can get on or off the sidewalk.

Pa. agency to add 11 wheelchair-accessible vehicles

The vehicles are set to be in operation in the next four to five months and will be added to the Westmoreland Transit Authority’s current fleet of 60-plus vehicles operated by National Express Transit

San Diego MTS stepping up wheelchair, priority seating enforcement

With the Board’s action to amend MTS Ordinance No. 13, refusal by a rider to vacate priority seating and wheelchair areas for persons with disabilities and the elderly upon request may result in a citation and fines up to $100.

See More News

Post a Comment

Post Comment

Comments (0)



More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close