Accessibility

Rochester's bus system getting a facelift

Posted on August 22, 2014

Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
ROCHESTER, N.Y. — Leaders of the Rochester-Genesee Regional Transportation Authority rolled out on Tuesday the system's new color scheme for buses, a different logo, name changes for certain services and other updates to the agency's public image, the Democrat & Chronicle reported.

It's all part of a $974,000 rebranding campaign that has been in the works for more than a year, according to the report. The public will see RTS’ new identity reflected immediately on its refreshed website (myRTS.com) and in digital communications.

Changes will be phased in on bus operator uniforms, bus passes and schedules. Buses and other vehicles currently on the road will incorporate the new logo and design elements gradually; new vehicles will bear the new design as they are purchased.

RELATED: N.Y. transit plans nearly $1M rebranding campaign

CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal, the report said.

For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

Lack of transportation options worry seniors, people with disabilities

Combined with not being able to drive, a new poll finds lack of options leaves them feeling frustrated, isolated, and trapped.

MBTA signs amended agreement to bolster system accessibility

The accord called over 200 commitments and obligations to improve the agency's fixed-route accessibility for people with disabilities.

PSTA offers free trips to medical services for low-income seniors

Qualified riders can receive two round trips or four one-way trips per month to medical services such as doctor appointments.

Victor Valley's volunteer driver program supplements traditional service

Volunteer drivers have provided 689,346 miles of escorted travel since the service started in 2013.

MV Transportation lands VIA paratransit contract

Will be responsible for operations, maintenance, dispatch, and safety within the VIAtrans paratransit service system.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation