While motorcoach operators are getting more and more comfortable with using the Internet as an effective way of marketing, there is still much to be said about face-to-face interactions. The key may be not losing sight of the community right outside your door even as you expand your online presence.

Most eighth-graders are usually happy enough to go on a field trip; few ever take the reins and actually plan the entire trip, and even fewer parlay that experience into starting their own charter operation by the age of seventeen.