Advertising is again the most-used method of generating revenue (81%). Forty-one percent raised fares, while 33% tapped public-private partnerships to bolster their coffers.
Agencies are looking beyond conventional ads and tapping new technology, such as virtual grocery stores, regenerative braking and Groupon, to bring in more funds.
Within the past year, several U.S. transit agencies have revamped their advertising policies in an attempt to generate more non-farebox revenue.
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