As unemployment numbers grow in the midst of the recession, transit ridership numbers have dipped. To help boost ridership, transit agencies are developing marketing campaigns and promotions, partnering with local businesses and sports teams, and implementing employee discount programs, with much success.

GM Joseph M. Casey, who has led the agency for the past three years, is implementing his vision in the form of improved customer service, sustainability programs and plans for technology upgrades.

TransLink SkyTrain ridership was up 54 percent during the first week of the Olympic Games.