August 2013

Temsa Vehicles Bring Smoother, Quieter Rides to U.S. Market

by Nicole Schlosser - Also by this author

Turkish vehicle manufacturer Temsa Global, along with Faribault, Minn.-based CH Bus Sales, are bringing vehicles to the U.S. motorcoach market that accommodate the trend of smaller charter and tour groups, while offering the added benefit of a smoother and quieter ride.

The exclusive distributor of Temsa motorcoaches and after-sales service and parts, CH Bus currently distributes two Temsa vehicles in the U.S. — the TS 30 and the TS 35 — and  is introducing a third model — the TS 45 —  in the spring of 2014. CH Bus introduced the TS35 four years ago and the TS30 last December. After the introduction of the newest model, it plans to debut other Temsa vehicles in the U.S. market.

Background
Temsa, a subsidiary of Sabanci Holding and one of the largest bus builders in Turkey, was founded in 1968. It manufactures buses, minibuses, and light trucks for international and domestic markets at its Adana facilities and employs about 1,500 workers. The manufacturer began bus production in 1987 under license of Mitsubishi Motors Corp. of Japan and has been exporting its self-developed products to the European Union markets since 2001. Using high-quality standards and production systems adopted from Japan, Temsa has integrated the use of systems such as 5S and Six Sigma for continuous improvement. The production capacity of the Adana plant is 3,250 buses and coaches per year and 7,500 light trucks; about 10,750 vehicles in total every year. Temsa also represents many well-known international brands such as Mitsubishi and Komatsu as their distributor in Turkey and certain assigned territories.

Sabanci Holding has business units in financial services, retail, cement, energy, tires and tire reinforcement materials, and automotive and does $15 billion in U.S. revenue.

In 1987, Temsa introduced its first coach, the Maraton, to the market. The manufacturer introduced the Safari, the first Temsa-designed coach to the market, in 2001. Temsa entered the U.S. market in 2008.

Relationship
The manufacturer-distributor relationship, Bob Foley, president/CEO, CH Bus Sales, says, benefits CH Bus because Temsa is “a world-class manufacturer and engineer.”

Additionally, because Temsa manufactures vehicles for so many countries, it has a greater diversity of products. “That obviously interested us as well,” he adds.

Another advantage in partnering with Temsa is that it gives CH Bus a unique edge, enabling it to offer the only 35-foot and 30-foot integral monocoque-constructed motorcoaches to the U.S. market, according to CH Bus.


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