Public transit not an option for Chevron?

Posted on September 30, 2008 by Dan Reichard

A recent ad for Chevron in the The Wall Street Journal featured a two-page spread showing in large script the words: "I will leave my car at home more" — words similar to those used in ads put forth by many transit agencies. I thought for sure they were promoting public transportation until I read the rest of the ad.

The ad went on to describe several means of mobility, but nowhere was the use of public transportation mentioned as an alternative to the car. Why? How could this be possible? Should the public transit industry have not been mentioned as an option along with bikes, van pooling and walking? On a side note, Chevron should be on APTA’s (PT)2 list.

Until next time,

Dan

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