OCTA CEO: Strategic Thinking in 2011

Posted on January 21, 2011 by Will Kempton

The Christmas lights are put away, the champagne toasts are history, and hopefully, a few weeks into January, most of us are standing strong and sticking to our resolutions for the new year.

Thankfully, one of the most financially challenging years in the recent past is now in our rearview mirror. At Orange County Transportation Authority (OCTA), we are planning for 2011 to be a year in which we sharpen our vision for the future and set into motion a strategic plan that will aid our efforts to deliver transportation projects and programs.

Like transit agencies around the state and nation, we were not immune to the impacts that came with shrinking revenues, lagging ridership and cuts in funding. By acting quickly and making the difficult but necessary decisions to bring transit service and the size of our organization in line with our funding, OCTA was able to successfully manage through the recession.

We do have a number of positive accomplishments on the horizon, including the closeout of the 20-year Measure M program, (Orange County’s first half-cent sales tax for transportation improvements) which has delivered more than $4 billion in projects. And as the first Measure M program concludes, we officially begin collecting sales tax in April under the Measure M2 program that was approved by 70 percent of voters in 2006. 

As we embark on the M2 program, which will provide more than $14 billion for transportation improvements over 30 years, OCTA is finalizing a strategic plan that will help set the foundation for future success in Orange County.

Just like large corporations and businesses across the economic landscape, this plan will help OCTA take a strategic, outcome-oriented approach to implementing our programs. The plan will further refine our agency’s core goals and objectives, and set measurable strategies to ensure we are keeping our promises to the voters, while fully engaging our board, our employees and our stakeholders in the process.

Because of the necessity in today’s climate to provide transparency in government, we want to be sure we are being good stewards of the public’s taxes and that our constituents are aware of our progress and accomplishments. We will create a dashboard of performed objectives that can be measured quarterly and provided for public review.

I encourage other transportation agencies that haven’t developed a strategic plan to consider the benefits it could offer your agency. With a changing economic climate and major shifts taking place in Washington, a strategic plan can provide a refreshed direction to guide both short- and long-term transportation planning.

View comments or post a comment on this story. (1 Comment)

More Transit Dispatches Blog Posts

August 17, 2016

SEPTA Pulls Out All the Stops to Transport DNC Attendees

The recently adjourned 2016 Democratic National Convention put Philadelphia in the national — and international — spotlight once again. For the third time in four years, the Southeastern Pennsylvania Transportation Authority transported thousands of visitors to the City of Brotherly Love and its surrounding counties. As with the U.S. Open in 2013 and the World Meeting of Families and Papal Visit in 2015, public transit was a key component for all event activities.

August 2, 2016

How Will the Sharing Economy Affect Public Transit?

Everywhere, evidence reveals how we’re moving into a less-consumptive, sharing-based society. Whether it’s people’s homes, torrent files or a car ride downtown, sharing is in. As environmentally conscious and economically prudent reducers and re-users, millennials are choosing non-traditional forms of transportation. This behavior has already had a huge impact on the way the transit industry is planning for its future.

June 15, 2016

'AIM-ing' High for Succession Planning in the Transportation Industry

How do you replace the institutional knowledge and subject expertise of a 40-year employee? You do it through succession planning, which is especially necessary in the transportation industry where senior level managers often have well over 25 years’ experience.

June 8, 2016

4 Things Every Transit Leader Should Know About Their Front Line

Lao Tzu, the famous tactician and the author of "The Art of War," wrote “To lead people, walk beside them.” As leaders, we sometimes forget to step outside of our own job duties to understand the unique needs and perspective of our workforce. With the many vital roles we play each day to keep our companies running, we may think our time is too scarce to walk beside our most entry level workers. It's a belief that has resulted in many organizations’ lowered morale and catastrophic financial losses.

May 25, 2016

Changes to rolling stock rules threaten industry supply chain

In February, the FTA finalized its grant management requirements circular governing the administration and management of all FTA grant programs. This revision incorporates changes to these programs contained in both authorizations that have been enacted in recent years, the FAST Act and MAP-21. While some provisions the revised circular are welcome and needed because of enactment of these new laws, it also contains changes that are not only unnecessary but could threaten the industry’s health.

See More

Post a Comment

Post Comment

Comments (1)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close