June 20 will mark the 8th annual National Dump the Pump Day sponsored by the American Public Transportation Association, in partnership with the Sierra Club and the Natural Resources Defense Council.
The first National Dump the Pump Day, which encourages people to “dump the pump” by parking their car and riding public transit instead, was started in June 2006 after gas prices had reached $3 per gallon.
Like last year, public transportation are planning events and promotions, including offering free rides, having contests, providing giveaways as rewards for riders, and partnering with local Sierra Club chapters and businesses to spread the word.
It’s often said by many in the industry that once people try transit and see how easy and convenient it is for them to use, they become regular riders. Therefore, events like this are an excellent way for transit agencies to reach out to the broader community who may not utilize their services on a frequent basis.
So what fun events does your agency have planned to celebrate?
Agencies that use Twitter to respond to users’ complaints or answer questions get more positive Twitter reaction and more civil discourse online, according to Lisa Schweitzer the author of a recent study analyzing tweets of public transit agencies. “It’s about the marketing potential of social media — a lot of public transit agencies are simply tweeting their problems to the world by blasting out late service announcements. That’s not a good use of Twitter,” she says. “Transit agencies can influence the tone of the discussion by interacting with patrons online,” Schweitzer explains. “It gives people something to respond to, and it reminds people that somebody is listening.”
Usually by early January, I will hopefully have taken down the last of our holiday decorations and eaten or given away the remaining sweets that have become a part of my regular diet during the month of December. Then, of course like most people, I’ll think about ways I want to improve myself for the coming year. Whether it be exercising more (walking from the parking lot to my office doesn’t count), eating less ice cream or managing my email better. The latter practice alone would help improve my efficiency at work immensely. I’m sure you probably feel the same way.
A new National Resources Defense Council (NRDC) study solidifies what the American Public Transportation Association’s (APTA) Transit Savings Report has been telling us for years now: riding public transportation can save users money.
Driving a bus never looked easy. Living in California and being stuck in my car as much as I am, I’ve always had tremendous respect for the men and women who operate buses on a daily basis. So, when the call came that I would get my shot to drive in Sunday’s APTA Bus Roadeo, I was both excited and nervous.
Earlier this week, Metro Atlanta voters in 10 counties shot down the “Transportation Special Purpose Local Option Sales Tax,” or T-SPLOST, by an overwhelming a majority, 63% to 37%.
If passed, T-SPLOST would have created a 1% sales tax to help pay for an already determined $7.2 billion package of regional transportation projects, including $3.2 billion for transit plus another $1.1 billion in local projects.