Transit agencies should take advantage of 'Dump the Pump Day'

Posted on June 14, 2013 by Alex Roman - Also by this author

June 20 will mark the 8th annual National Dump the Pump Day sponsored by the American Public Transportation Association, in partnership with the Sierra Club and the Natural Resources Defense Council.

The first National Dump the Pump Day, which encourages people to “dump the pump” by parking their car and riding public transit instead, was started in June 2006 after gas prices had reached $3 per gallon.

Like last year, public transportation are planning events and promotions, including offering free rides, having contests, providing giveaways as rewards for riders, and partnering with local Sierra Club chapters and businesses to spread the word.

It’s often said by many in the industry that once people try transit and see how easy and convenient it is for them to use, they become regular riders. Therefore, events like this are an excellent way for transit agencies to reach out to the broader community who may not utilize their services on a frequent basis.

So what fun events does your agency have planned to celebrate?

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