Tapping the private sector to grow public transit service

Posted on July 24, 2013 by Joel Volinski - Also by this author

Last month I posted a piece on the various ways transit agencies are partnering with other public agencies that result in increased ridership, revenue and service. Public partners have included universities, local schools, social service agencies, downtown development authorities, and cities and counties among others. Transit agencies have also been active in entering partnerships with private entities with similar results as noted below:

  • Fourteen different entities have partnered with the Greater Cleveland Regional Transit Authority to provide $3.6 million over three years for an expanded downtown rubber tired trolley service.  
  • SamTrans in the San Francisco Bay area has a Shuttles Program that provides the “last mile” to link rail stations with business parks, hospitals, schools and other major employers. Typically, employers pay 50% of the costs, various government grants pay 25% and SamTrans pays 25%.  
  • In Portland, Ore., businesses have taxed themselves via a local improvement district and donated land for light rail system amenities provided by TriMet.
  • The Centre Area Transportation Authority, not being able to initiate a U-Pass program at Penn State, has developed a similar program through off-campus student housing complexes. CATA currently contracts with 15 apartment complexes, each of which includes pre-paid transit passes as one of the amenities they offer their tenants.
  • The North County Transit District has partnered with a local hospital to increase frequency on route 353 to serve as a shuttle between two hospital facilities. The hospital pays NCTD approximately $90,000 per year for increased service on the route.  


Rochester-Genessee Regional Transportation Authority
Rochester-Genessee Regional Transportation Authority
There are three transit agencies that have taken additional steps to work with private partners to expand service or help cover the cost of existing service. The Rochester-Genesee Regional Transportation Authority (RGRTA) in New York dedicates two full-time positions to “Business Development” which involves finding new partners to help fund transit services that would not ordinarily be provided in certain areas. Many public and private organizations build new facilities in areas outside of the more dense urban core in order to save development costs, but in so doing, they deprive employees and customers of the ability to reach them by public transportation. RGRTA is a fiscally constrained agency that cannot serve every street and every destination in the greater Rochester area.

To serve new markets at no or low additional cost to the transit agency, RGRTA’s two business development sales professionals invest time in meeting with institutions, such as customer calling centers, nursing homes, apartment complexes, supermarkets, health care facilities, technical schools, bingo halls and others that have located in places not currently served by transit. They discuss the possibilities of extending service to their locations, if those entities are willing to pay the costs associated with those new services. To date, that staff is finding that 20% of the organizations they meet with agree to pay for the additional transit service that would be required to serve their institution. The transit agency is earning as much through such agreements as they are through the fare box. In the meantime, the business development staff continues to meet with the Chamber of Commerce, the Kiwanis Club, the local Rotary Club and many other organizations in order to stay in the front of the minds of all the business interests in their community.

Chicago Transit Authority
Chicago Transit Authority
Similarly, the Chicago Transit Authority has partnered with Soldier Field, United Parcel Service (UPS), the Wrigley Co., and other attractions, hospitals and downtown business interests to allow these entities to provide subsidized service. CTA has begun renegotiating these contracts to decrease and/or eliminate the operating and overhead costs it incurs for such service. In addition, the CTA has established an official "Corporate Partnership Program” to promote corporate investment in its transit system. Benefits to the "Corporate Partner" include being promoted in CTA press releases, having the right to advertise on the CTA system, and having their name or logo incorporated into a CTA station name and signage.

Soldier Field. (C) City of Chicago.
Soldier Field. (C) City of Chicago.
In 2012, CTA launched an official program to sell the business naming and sponsorship rights to 11 of its stations. Current corporate partners include the Chicago Sun-Times and Miller Coors, which sponsor penny rides on the first day of school for Chicago Public School children and on New Year’s Eve for all riders on CTA, respectively. CTA’s agreement with Sun-Times Media Productions LLC is for three years plus a three-year option totaling $900,000 for the first three-year agreement and an additional $900,000 if an additional three-year agreement is entered. The agreement would cover out-of-pocket costs incurred by the CTA as a result of providing free rides to students.

CTA’s three-year (plus three-year option) sponsorship agreement with Miller Coors to provide free rides on New Year's Eve allows the company to advertise in stations and on fare cards sold in predetermined stations. The total contract value including option years is $1.4 million. CTA estimates a total of $154,000 in lost revenues on New Year's Eve every year, but this sponsorship agreement will result in an estimated $1.1 million in revenue for the CTA over six years.

On a smaller scale, the Fredericksburg Regional Transit Authority (FRED) in Virginia has also established a partnership program that invites public and private partners who make annual contributions or grants of $25,000 or more in cash or in kind to receive the following benefits:

  • Acknowledgment of their support on all FRED promotional materials.
  • Acknowledgment of their support at all FRED-sponsored public events.
  • VIP invitations to all FRED-sponsored events (e.g., ground breakings, ribbon cuttings, new service launches).
  • Invitations to all Public Transit Advisory Board meetings, where your voice can be heard.
  • Free system-wide ridership for all of their employees (upon presentation of a valid ID).

In some of the three cases noted above, new service, revenue and ridership result from the partnerships. In other cases, stronger bonds are formed with the public and private partners that serve the transit agency well in terms of their own relevance in their communities.

In case you missed it...

Read our METRO blog, "Reports Can Only Help Public Transit's Case."

View comments or post a comment on this story. (1 Comment)

More Transit Dispatches Blog Posts

April 18, 2017

The Road to the Next Generation of Mobility

Today, in cities and towns across the country, mayors, city commissioners, governors, state legislatures, and even the President, are looking for ways to make our nation’s highways, roads, bridges, airports, public transit systems, and other key pieces of infrastructure once again the envy of the world.

April 5, 2017

From Mobility to Emergencies: Public Transit's Role

Transit’s role as a public service is much more than driving millions of riders — many of whom have no other transportation option — every day. Mass transit authorities can often be called upon to assist during an emergency event.

March 22, 2017

How Cities Are Embracing Streetcars Once Again

The streetcar might seem like a transit method of the past, but look at some of the major metropolitan areas in the U.S. — Portland, Seattle, Salt Lake City, Tucson, Atlanta, Dallas, Washington D.C. and Orange County — and it’s clear that cities are starting to embrace the streetcar once again. While it’s one cog in the wheel of a comprehensive transit system, streetcar systems can act as a boon for economic development, and a powerful tool for revitalizing sagging corridors and attracting the much-sought after talent of a young, hip workforce who choose to reduce, delay, or completely forego car ownership.

March 16, 2017

Breaking the mold in the quest for the ultimate connected city

Transportation should be viewed like a smartphone. It should allow everyone to be connected to opportunities throughout the rest of society, at reasonable and low cost. And a ride-hailing partnership with transit is a crucial example of how local governments can catch up and be responsive in a fast-moving world of technology-driven transportation options.

March 7, 2017

Untangling the jumbled path towards the ultimate connected city

Smartphone owners feel connected much of the time, for better or worse. But shouldn’t that be the goal for physical movement as well, to be literally that connected — with a transportation system that could take one anywhere at any time? That’s a big ask. But what’s exciting is how realistic the vision is for cities that dramatically alter outdated transportation planning.

See More

Post a Comment

Post Comment

Comments (1)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close