Hector Garcia photo via Flickr -Creative Commons
(This article was written by Mobility Lab Director Tom Fairchild.)
As an avid iPhone user, I have bought into the sense that Apple could literally peer into the future and deliver me technology I never realized I would so desperately need.
For years, Steve Jobs and company seem to have been our reliable guides to a better tomorrow. For new technology, Apple’s vision towards the future seems nearly flawless. But for corporate responsibility? Well, that’s a different story.
Apple’s decision to build a mammoth new headquarters in Cupertino, Calif. — miles from public transportation and adequate housing — amounts to a corporate denunciation of sustainability and a giant corporate shrug to Mother Earth.
Rendering via City of Cupertino
Leadership for the tech giant maintains that the new campus will offer "a serene environment reflecting Apple's values of innovation, ease of use and beauty." However, the simple facts show that many of Apple’s 13,000 employees will now be commuting to an isolated location 45 miles south of San Francisco.
This reality seems a world apart from Apple’s corporate communications
, which state:
“Our commute programs reduce traffic, smog, and GHG emissions by providing incentives for biking, using public transportation and reducing the use of single-occupancy vehicles.”
How exactly is this possible when the new headquarters is being built on a location without any existing public transportation options?
It does sound nice that Apple is funding a $35 million transportation demand management (TDM) program encouraging employees to use corporate shuttles and carpools. However, even with these efforts in place, Apple predicts at least 9,000 employees will drive alone
to the new headquarters — resulting in a huge increase in emissions and clogged roadways.
RELATED: (Video) Life at the Googleplex
Although TDM can mitigate the worst outcomes, even the best program cannot make up for a disastrous location. It’s commendable that Apple has a TDM program at all and fits their vision since TDM is designed to be forward thinking. But having a TDM at this facility is like Exxon having a program to wipe down baby seals after a spill.
Apple would have done well to have followed the White House directive that establishes:
“an integrated strategy toward sustainability in the federal government, including efforts to operate high performance sustainable buildings in sustainable locations and to strengthen the vitality and livability of the communities for federal agencies.”
That Executive Order further directs agencies to:
“advance regional and local integrated planning by ... participating in regional transportation planning and recognizing existing community transportation infrastructure; ensuring that planning for new federal facilities or new leases includes consideration of sites that are pedestrian friendly, near existing employment centers, and accessible to public transit, and; emphasizes existing central cities and (rural) town centers."
Soon the Federal Bureau of Investigation (FBI) will select a site for its new headquarters in the Washington, D.C. region. The selection is narrowing to two locations that are both adjacent to Metrorail stations. Whether the FBI will beat Apple’s drive-alone rate to its new campus is yet to be seen. Nonetheless, by locating adjacent to existing transportation infrastructure, the FBI will make a statement about its desire to create a sustainable work environment.
Successful TDM programs around the world make great contributions by encouraging better use of sustainable transportation options, such as walking, biking, public transportation, carpooling and vanpooling. Regrettably, even with a best-case TDM program for shifting employee commuting patterns, Apple’s isolated location will result in a commuting nightmare for its employees with consequences for the entire San Francisco Bay Area.
In case you missed it...
Read our METRO blog, "What If We Sold Transit Fares Like Cell Phone Minutes?"
It is the early 2000s, and as the sun rises over Southern California, most people are still fast asleep. Kristian Mendoza, however, is up and getting ready for work. He doesn’t have to be in until eight, but his commute can sometimes take up to an hour-and-a-half each way. This job pays so little that he can barely afford the gas to commute to it, let alone provide the time and care he would like for his two young children.
One pioneer in the healthcare transportation segment, One Call Care Management (“One Call”), is harnessing the power of ride-sharing technology in order to eliminate the issues that have historically plagued this area of the market, while also providing a better overall experience for the patient and the payer.
A goal of SEPTA’s safety initiatives is to have customers and employees take the messages presented by the authority’s safety personnel back to their homes, their workplaces and communities to help the agency's safety culture evolve and grow.
...as a transportation planner who has worked on bus rapid transit-style systems in the greater Washington region, I’ve noticed a disconnect in the public’s expectations versus the reality of the systems they’re getting. It got me wondering: do people have an accurate picture of what BRT means or the benefits the systems provide? During public-planning sessions, I’ve heard a lot of feedback on BRT. The gist is, “That’s really nice that the bus is a different color and the station platform is fancy, but I just want it to be on time.”
After acts of terrorism — domestic or international — law enforcement agencies are almost always asked: “How are you ‘ramping up’ your security efforts?”