Hector Garcia photo via Flickr -Creative Commons
(This article was written by Mobility Lab Director Tom Fairchild.)
As an avid iPhone user, I have bought into the sense that Apple could literally peer into the future and deliver me technology I never realized I would so desperately need.
For years, Steve Jobs and company seem to have been our reliable guides to a better tomorrow. For new technology, Apple’s vision towards the future seems nearly flawless. But for corporate responsibility? Well, that’s a different story.
Apple’s decision to build a mammoth new headquarters in Cupertino, Calif. — miles from public transportation and adequate housing — amounts to a corporate denunciation of sustainability and a giant corporate shrug to Mother Earth.
Rendering via City of Cupertino
Leadership for the tech giant maintains that the new campus will offer "a serene environment reflecting Apple's values of innovation, ease of use and beauty." However, the simple facts show that many of Apple’s 13,000 employees will now be commuting to an isolated location 45 miles south of San Francisco.
This reality seems a world apart from Apple’s corporate communications
, which state:
“Our commute programs reduce traffic, smog, and GHG emissions by providing incentives for biking, using public transportation and reducing the use of single-occupancy vehicles.”
How exactly is this possible when the new headquarters is being built on a location without any existing public transportation options?
It does sound nice that Apple is funding a $35 million transportation demand management (TDM) program encouraging employees to use corporate shuttles and carpools. However, even with these efforts in place, Apple predicts at least 9,000 employees will drive alone
to the new headquarters — resulting in a huge increase in emissions and clogged roadways.
RELATED: (Video) Life at the Googleplex
Although TDM can mitigate the worst outcomes, even the best program cannot make up for a disastrous location. It’s commendable that Apple has a TDM program at all and fits their vision since TDM is designed to be forward thinking. But having a TDM at this facility is like Exxon having a program to wipe down baby seals after a spill.
Apple would have done well to have followed the White House directive that establishes:
“an integrated strategy toward sustainability in the federal government, including efforts to operate high performance sustainable buildings in sustainable locations and to strengthen the vitality and livability of the communities for federal agencies.”
That Executive Order further directs agencies to:
“advance regional and local integrated planning by ... participating in regional transportation planning and recognizing existing community transportation infrastructure; ensuring that planning for new federal facilities or new leases includes consideration of sites that are pedestrian friendly, near existing employment centers, and accessible to public transit, and; emphasizes existing central cities and (rural) town centers."
Soon the Federal Bureau of Investigation (FBI) will select a site for its new headquarters in the Washington, D.C. region. The selection is narrowing to two locations that are both adjacent to Metrorail stations. Whether the FBI will beat Apple’s drive-alone rate to its new campus is yet to be seen. Nonetheless, by locating adjacent to existing transportation infrastructure, the FBI will make a statement about its desire to create a sustainable work environment.
Successful TDM programs around the world make great contributions by encouraging better use of sustainable transportation options, such as walking, biking, public transportation, carpooling and vanpooling. Regrettably, even with a best-case TDM program for shifting employee commuting patterns, Apple’s isolated location will result in a commuting nightmare for its employees with consequences for the entire San Francisco Bay Area.
In case you missed it...
Read our METRO blog, "What If We Sold Transit Fares Like Cell Phone Minutes?"
Typically, when riding the rails in the Philadelphia region, Southeastern Pennsylvania Transportation Authority customers can purchase daily, weekly or monthly passes — even onboard tickets — for their journeys. But the weekend of Sept. 26 to 27 will be far from a typical weekend in Philadelphia — Pope Francis will be in town, along with an estimated 1.5 to two million people attending public events along the city’s Benjamin Franklin Parkway.
Transit authority operators nationwide have been victims of sometimes brutally violent acts, but in Philadelphia, the Southeastern Pennsylvania Transportation Authority has had a decrease in bus operator assaults by almost 60% since 2011. How did they do that?
The cost of copper was around $2.50 a pound in mid-June. While that might not sound like a lot of money, when you have hundreds of feet of copper wire, you’re talking about thousands of dollars or more. Transit systems, which utilize copper in wiring, are the latest target for thieves looking to make some easy cash.
While PTC may have just recently entered the consciousness of the public at-large, it has been an issue for freight and commuter rail systems since Congress passed the Rail Safety Improvement Act (RSIA) (P.L. 110-432) in 2008 following the collision between a Metrolink commuter train and a Union Pacific freight train in Los Angeles. Since that time, rail organizations have been working toward meeting the federally-mandated PTC implementation deadline of December 31, 2015. With less than six months to go, several commuter rail systems have said that, not only will they not meet the deadline, they will need several more years before having full PTC implementation on their trains.
Disruptive technologies and the new era of information sharing are helping to evolve and advance public transportation in our nation’s greatest cities. Nearly 300 mayors and government officials convened in San Francisco June 19-22 for the U.S. Conference of Mayors’ 83rd Annual Meeting, featuring remarks from President Obama and former U.S. Secretary of State and Democratic presidential candidate Hillary Clinton. I was invited to speak in front of these influential government leaders to discuss “Technology and the Transformation of Urban Transportation.” This article will give readers an inside look at the conversation.