'Smart' Telematics Solutions Increase Efficiency, Affordability

Posted on February 15, 2013 by Brittni Rubin, Assistant Editor

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CHK America Simplifies the Commute

Santa Barbara, Calif.-based CHK America designs, builds and installs customer information and hardware in the form of signage and kiosks, working with customers to develop tailored solutions.

“If you walk up to a bus stop anywhere in the country, you should be able to easily determine all service available at that stop and where you can go from there, including connection information,” says Rick Wood, president/CEO of CHK America.

CHK’s latest Interactive Touchscreen Kiosks, which will be found at transit hubs in late 2013, are designed to help clients plan their entire trip on the spot. Powered by Cisco, the kiosks provide service interruption information, schedules, guided maps, walking maps and local points of interest, depending on an agency’s preference.

The touch-screen interface is Web-based for individual use.

“It acts much like a large iPhone managed by the transit agency, which can put its own website up and add other apps — whatever the agency feels is appropriate,” Wood says.

According to Wood, one of the major issues for any transit agency is that the information it needs to relay to customers is very complex. CHK conducted research and found that, on average, if it takes a rider longer than eight seconds to understand, “they will get frustrated and look for other transportation alternatives.”

“The eight-second rule is critical to our approach in helping customers,” Wood says. “We specialize in making that decision process much easier by distilling down the information and communicating it effectively through signage and a well-designed interface.”

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