Bus

San Diego MTS debuts NABI BRT ad campaign

Posted on February 18, 2009

[IMAGE]San-Diego-MTS-full.jpg[/IMAGE]San Diego’s MTS took a dramatic step forward for its brand image with the purchase of 26 60-foot BRT articulated buses from North American Bus Industries, which replace its aging fleet of articulated buses.

Taking advantage of the fleet's debut, MTS' in-house marketing team produced a multi-media advertising campaign that cast the BRTs as the star of the MTS show. The campaign included 13 billboards around San Diego, bus shelter posters, door hangers, and even a photo contest.

The new BRT vehicles are equipped with CNG power plants, which advances the MTS' goal of operating a majority of the fleet with alternative-fueled vehicles, said Paul Jablonski, CEO of the MTS.

With large billboards posted over some of San Diego’s busiest freeways, millions of motorists have seen the new BRTs “in action.” Schupp reported that more than 30 entries featuring dramatic photos of the BRTs in action were received in just the first week of the photo contest.

Jablonski said the buses themselves are like traveling billboards. “They communicate instantly the MTS mission to provide not only convenient and reliable service, but an enhanced riding experience.”

 

 

View comments or post a comment on this story. (0 Comments)

More News

Port Authority to realign gates at NYC bus terminal

The changes are aimed at improving bus operations and reducing congestion in the terminal that can stretch back out into the inbound Lincoln Tunnel and beyond.

Mich. BRT plan on track, set for possible 2018 launch

The 8.3-mile route, with a proposed 27 stops, would replace the Capital Area Transportation Authority’s current Route 1 from downtown Lansing to the Meridian Mall. Results from the plan’s environmental assessment study are expected to be shared at a public hearing this fall.

Kiel Seats part of largest refurbished electric fleet in North America

Left on purpose without upholstery option, each double seat weighs only 45 lbs. yet provides an optimum of comfort for riders through its ergonomically formed design. The slim contour of the seat’s back offers a maximum of legroom for passengers and enhanced accessibility getting in and out of the seat.

NJ TRANSIT to add 772 MCI Commuter Coaches

The latest equipment purchase in a 33-year relationship, the $395 million order for clean diesel, cruiser-style coaches will offer NJ TRANSIT riders three-point seatbelts and comfortable forward-facing seating for 57 passengers.

 

Calif.'s OCTA to add 218 New Flyer CNGs

The agency has a growing fleet of environmentally friendly New Flyer CNG buses and with these awards will increase their active New Flyer fleet to 556 vehicles.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close