Utah showcases electronic fare system at industry event

Posted on February 24, 2009

[IMAGE]UTA-train-full.jpg[/IMAGE]The Utah Transit Authority is showcasing its new electronic fare collection system this week at an event held in Salt Lake City by the Smart Card Alliance. The new electronic payment system for the transit agency is the first full-system rollout of a transit payment system based on the open payment network.

UTA’s new EFC system accepts major contactless credit and debit cards such as Visa payWave, MasterCard PayPass and American Express expresspay for a single adult cash fare on more than 600 buses and a fleet of light rail and commuter rail trains.

Payment authorization is initiated when a customer taps a contactless credit or debit card to an electronic reader on a train platform or bus. Riders are also asked to tap off when exiting in order to complete their trip and get an electronic transfer. The rider is then able to tap onto a new bus or train without being charged for a new trip. The final charge is processed through a back office system that matches up individual card “taps” within the two hour transfer window to create a complete trip and calculate the final charge. Customers may also pay for more than one rider by tapping on and tapping off multiple times, once for each rider.

In addition to providing a new method of payment for customers, the “tap on/tap off” approach provides UTA with valuable data that the transit agency will use to adjust services to better reflect the actual travel patterns of its riders.

“The new EFC system is an investment in the future that will pay big dividends for our riders,” said John Inglish, UTA general manager. “The EFC system will help UTA better determine ridership patterns and be more responsive when planning service.”

The system, which officially launched in January, is used daily by thousands of UTA riders. In addition to accepting credit and debit card payments, the new EFC system is also being used to validate UTA-issued passes carried by corporate and educational customers as well.

View comments or post a comment on this story. (0 Comments)

More News

Fla.'s JTA sets launch date for new BRT service

The 9.4 mile Green Line on the North Corridor will feature direct, high-frequency service; 18 branded stations; complimentary Wi-Fi, a Park-n-Ride lot, and real-time bus arrival information.

Canadian bus service to block Internet streaming

Some customers have reported slow internet service, while others couldn't connect at al, due to Internet streaming issues.

Nova Bus names new east coast regional sales manager

Prior to joinging Nova, John Manzi served as eastern regional transit sales manager for a major transmission manufacturer.

Shuttle, circulator routes drawing thousands of riders in Miami

These services carried more than eight million passengers last year in 27 municipalities and are praised by riders and public officials alike as successful transit programs.

Calif.'s VVTA unveils Google trip planner update, web app

VVTA staff coordinated with the county and cities to maintain route and stop accuracy throughout the release cycle. Meeting the needs of the many departments at each agency added to the complexity of the project.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close