Bus

Calif. agencies spread green message

Posted on April 16, 2009

The San Francisco Municipal Transportation Agency (SFMTA), which operates Muni, along with representatives from the Santa Clara Valley Transportation Authority (VTA), the San Mateo County Transit District (SamTrans) and the Alameda-Contra Costa Transit District (AC Transit) launched a regional campaign encouraging Bay Area residents to “Go Green” by taking transit. 

The campaign, “Healthier Planet, Healthier You,” features a Website, www.healthierplanethealthieryou.com, as well as print and broadcast advertisements. The two print ad themes offer a playful take on serious environmental and health issues. The first ad encourages Bay Area residents to adopt a “Low Car Diet” while the second highlights the ubiquity of cell phones and asks people to “Answer the Call” from Planet Earth to protect the environment. A television ad will feature a character named Terry Firma as an unhealthy Planet Earth seeking medical attention.

“This is truly a regional campaign with multiple agencies working together because we recognize that people regularly travel throughout the Bay Area,” said SFMTA’s Sr. Executive Director/CEO Nathaniel P. Ford. “We are pleased to work with our colleagues to remind everyone of the connection between transit and improved health for us and our planet.”

This partnership formed in fall 2008 to develop an effective way to spread the message that walking, bicycling and taking public transit are some of the easiest and most cost effective ways to reduce greenhouse gases, protect our environment and improve personal health. The campaign is timed to build on the heightened environmental awareness surrounding Earth Day, which is April 22.

View comments or post a comment on this story. (0 Comments)

More News

AVTA to become nation's first 100% electric bus fleet

BYD Motors will build and deliver a variety of all-electric bus models including a 40-foot low-floor transit bus, a 60-foot low-floor articulated bus, and a 45-foot commuter coach.

Bridj, KCATA, Ford partner for urban mobility pilot project

The transformative program is the first U.S. public-private partnership that brings together a major U.S. transit agency, an automaker and an urban technology company with the aim of enhancing Kansas City’s existing mass transit system by providing greater access and mobility to residents.

L.A. Metro opens new 'green' bus facility

Division 13 will serve as a bus maintenance, operations and service facility with a multi-level parking garage that accommodates 200 CNG buses, fueling equipment, transportation offices and support areas.

Starcraft Bus named Ford's top volume pool account for 10th year

The company has purchased and sold more Ford E-Series chassis than any other bus manufacturer in North America since 2006.

Cummins announces new 'SmartEfficiency' initiative

The product improvement plan focuses on improved fuel efficiency, lower total cost of ownership and improved uptime.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close