Bus

Calif. agencies spread green message

Posted on April 16, 2009

The San Francisco Municipal Transportation Agency (SFMTA), which operates Muni, along with representatives from the Santa Clara Valley Transportation Authority (VTA), the San Mateo County Transit District (SamTrans) and the Alameda-Contra Costa Transit District (AC Transit) launched a regional campaign encouraging Bay Area residents to “Go Green” by taking transit. 

The campaign, “Healthier Planet, Healthier You,” features a Website, www.healthierplanethealthieryou.com, as well as print and broadcast advertisements. The two print ad themes offer a playful take on serious environmental and health issues. The first ad encourages Bay Area residents to adopt a “Low Car Diet” while the second highlights the ubiquity of cell phones and asks people to “Answer the Call” from Planet Earth to protect the environment. A television ad will feature a character named Terry Firma as an unhealthy Planet Earth seeking medical attention.

“This is truly a regional campaign with multiple agencies working together because we recognize that people regularly travel throughout the Bay Area,” said SFMTA’s Sr. Executive Director/CEO Nathaniel P. Ford. “We are pleased to work with our colleagues to remind everyone of the connection between transit and improved health for us and our planet.”

This partnership formed in fall 2008 to develop an effective way to spread the message that walking, bicycling and taking public transit are some of the easiest and most cost effective ways to reduce greenhouse gases, protect our environment and improve personal health. The campaign is timed to build on the heightened environmental awareness surrounding Earth Day, which is April 22.

View comments or post a comment on this story. (0 Comments)

More News

BYD zero-emission buses used to transport 2015 World Games athletes

Both the cities of Los Angeles and Long Beach have opted to purchase 100% battery-electric transit buses from BYD Motors in each of their latest procurements.

BusCon 2015 to offer perspective on the bus industry’s fastest growing customer base

This event offers one location where anyone involved with buses, including public transit and private companies, can meet to build business connections, learn from successful leaders in the field and discover new solutions to the everyday challenges they face.

CHK America completes first tier of GRTC bus stop signage improvements

Tier One modernizes 300 stops along two of GRTC’s busiest routes with each stop receiving upgrades that include new flags with clearly visible route and bus stop numbers as well as eye-level, easy-to-use printed schedule and map information.

Transit management expert to inspire at BusCon 2015 keynote address

The keynote address, “Driving Excellence” will be delivered on Tuesday, Sept. 29, at 11 a.m. by Mark Aesch, CEO of TransPro, a management consultancy that guides transit systems.

Port Authority to realign gates at NYC bus terminal

The changes are aimed at improving bus operations and reducing congestion in the terminal that can stretch back out into the inbound Lincoln Tunnel and beyond.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close