Bus

Calif. agencies spread green message

Posted on April 16, 2009

The San Francisco Municipal Transportation Agency (SFMTA), which operates Muni, along with representatives from the Santa Clara Valley Transportation Authority (VTA), the San Mateo County Transit District (SamTrans) and the Alameda-Contra Costa Transit District (AC Transit) launched a regional campaign encouraging Bay Area residents to “Go Green” by taking transit. 

The campaign, “Healthier Planet, Healthier You,” features a Website, www.healthierplanethealthieryou.com, as well as print and broadcast advertisements. The two print ad themes offer a playful take on serious environmental and health issues. The first ad encourages Bay Area residents to adopt a “Low Car Diet” while the second highlights the ubiquity of cell phones and asks people to “Answer the Call” from Planet Earth to protect the environment. A television ad will feature a character named Terry Firma as an unhealthy Planet Earth seeking medical attention.

“This is truly a regional campaign with multiple agencies working together because we recognize that people regularly travel throughout the Bay Area,” said SFMTA’s Sr. Executive Director/CEO Nathaniel P. Ford. “We are pleased to work with our colleagues to remind everyone of the connection between transit and improved health for us and our planet.”

This partnership formed in fall 2008 to develop an effective way to spread the message that walking, bicycling and taking public transit are some of the easiest and most cost effective ways to reduce greenhouse gases, protect our environment and improve personal health. The campaign is timed to build on the heightened environmental awareness surrounding Earth Day, which is April 22.

View comments or post a comment on this story. (0 Comments)

More News

Man charged with murder after stabbing Winnipeg Transit bus driver

The incident occurred at 2 a.m., when the driver pulled up to the last stop of his shift and asked the man to leave the bus. After a physical altercation, which ended up outside the bus, ensued, the driver was stabbed multiple times.

N.Y.'s NICE to add 33 New Flyer buses

Twenty-eight 40-foot buses will replace existing buses in the NICE fleet that have reached the end of their useful life, while five 60-foot buses will be used on the customer's new bus rapid transit line, scheduled to start service in 2017.

Nova Bus, ABB partner for electric bus, charger delivery to N. America

The ABB DC fast charger, with the associated systems, is based on the common interface, which allows charging stations and electrified buses from different manufacturers to be used together.

Proterra names Horton to CCO post

Will lead the end-to-end customer lifecycle as Proterra triples production and initiates large-scale deployments across North America.

Stertil-Koni adds new capabilities to transmission jack

The battery-operated jack can be charged overnight and used without cables. The pneumatic jack has an attached air hose to keep it working. Previously, transmission jacks were manually hand-pumped, much like a car jack.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close