Vehicle lift manufacturer Rotary Lift redesigned its Website to enable customers to find the products and support they need more quickly.
The revamped site, www.rotarylift.com, provides a variety of ways to access information, including an expanded top menu and buttons on the side of the home page.
To help customers identify the right lifts for their needs, Rotary added a new “Customized Information for Me” or “Just for You” option. With this feature, the user simply chooses from a list of nine customer descriptions: “government purchaser,” “independent repair shop,” “municipality,” “car/truck dealership,” “transit agency,” “fleet,” “architect/engineer,” “enthusiast,” and “commercial truck dealer/repair.” Making a selection instantly takes the user to a customized page containing links to the appropriate vehicle lifts, productivity tools, services and support.
Product information includes specifications, photos, brochure pages, feature tours, photos and videos. Rotary has added an entire library of videos, including product videos, service videos, a corporate overview and a product overview. Other new content includes details on Rotary’s environmental initiatives and its equipment installation and repair program, ServAll. Access to assistPro, Rotary Lift’s professional planning assistance program, has also been simplified.