Bus

Twitter largely untapped by campus bus services

Posted on May 25, 2009

By and large, university transit systems have not yet tapped into the communications potential of Twitter, the social network utility that’s generating thousands of new followers each day.

An informal survey of campus bus operators indicates that few have embraced Twitter’s microblogging service, which allows users to post short messages (maximum of 140 characters) to their “followers” using a computer, phone or other communication device.

One exception is Auburn University’s Tiger Transit in Auburn, Ala. “We use Twitter to inform our student riders of issues with the transit system, such as route delays, temporary stop relocations and when the transit system itself has to be temporarily shut down,” said Tiger Transit spokesperson Christi Story.

Currently, Tiger Transit’s Twitter account, located at http://twitter.com/tigertransit, has 63 followers. Its most recent “tweet,” on April 25, announced its new Facebook page.

Other campus bus operations are ramping up for possible Twitter initiatives. At George Mason University in northern Virginia, Josh Cantor, director of Parking and Transportation, said he plans to use Twitter in the coming weeks.

“We’ll start with updates for shuttles, such as informing delays because of traffic jams or weather,” Cantor said. “We’ll also use it in the fall to communicate alerts for heavy traffic.”

Boise State University in Idaho is also planning a Twitter foray. “We have a Twitter account but have not advertised it yet, nor have we posted anything,” said Nicole Bandas, assistant director of Transportation and Parking Services. “We will be notifying followers of closed parking lots due to events or construction, as well as traffic updates.”

Developing a critical mass of followers is one challenge that colleges and universities will face in maximizing their Twitter potential. Tiger Transit has posted a “Follow Us on Twitter” sign-up graphic, as well as recent tweets, on its website at http://www.auburn.edu/administration/parking_transit/transit/index.php.

At Georgia Southern University in Statesboro, Bob Chambers, director of Parking and Transportation, said he does not use Twitter or Facebook. “We expend a lot of time and effort to have a website that is available to all who need information,” he said. “We do use the campus e-mail list serves and direct e-mail to students when we need to put out blanket announcements. This seems to work well for our purposes.”

View comments or post a comment on this story. (0 Comments)

More News

New York City Transit introduces bicycle racks to buses

Racks available on S53, S93 Routes for 1-Year pilot testing feasibility and impact to service.

National Express takes over operation of Merced's The BUS

The Bus offers fixed-route and paratransit services to the communities of The Joint Powers Authority of Merced County’s seven member agencies, including the Cities of Atwater, Dos Palos, Gustine, Livingston, Los Banos, and Merced, and the County of Merced.

Maine's Greater Portland Transit adds pass for high school students

The Transit Pass allows free and unlimited use of METRO bus routes during the academic school year, including weekends and break periods.

San Francisco introduces interactive, online performance dashboards

The site contains results from 13 key areas, including the percentage of on-time performance, mode share, crime stats, the agency’s carbon footprint, collision data and other information aligned with the SFMTA’s strategic plan.

ABC founder, industry icon Clancy Cornell passes

The founder of ABC Companies, Clancy grew a small transport service — Faribault Bus Service — into an industry force leaving an indelible list of accomplishments and memories in his path.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close