Seattle transit expands smart card system

Posted on September 16, 2009

One Regional Card for All (ORCA) will be expanding to more bus, train and ferry riders around the Seattle region.


The limited rollout period for ORCA is now complete, and the seven partner agencies are launching major promotional efforts and moving forward with steps to phase out other transit passes.


ORCA is a smart card-based electronic fare system for public transportation agencies serving King, Kitsap, Pierce and Snohomish counties. ORCA will replace approximately 300 various passes, tickets and transfers with a single card that works by simply tapping the ORCA card on a reader device.


ORCA was launched last April in a “limited rollout” phase to ensure the system could handle its complex transactions before greatly expanding its customer base. Over the past four months, more riders have been added to the system so that there are currently more than 100,000 ORCA cards in circulation being used on approximately eight percent of all daily transit rides in the region.


The ORCA rollout will continue for the remainder of the year as a print and radio advertising campaign encourages frequent and infrequent transit riders to get an ORCA card. Already, the seven agencies have used signage on their vehicles to get riders to convert to ORCA. Agency staff members have also ridden buses, trains and ferries to talk to riders about ORCA and how to use the cards.


View comments or post a comment on this story. (0 Comments)

More News

Alexander Dennis' Enviro500 concept bus on display in Singapore

The full low-floor, three-door, two-staircase double-deck bus is being shown at the LTA-UITP Singapore International Transport Congress and Exhibition in Suntec City.

ETA adds Intelligent Transit System to Grand Valley

The new ITS provides Grand Valley with ETA's real-time arrival predictions, fare collection system integration, automatic on-board announcements, and the tools to track and chart system improvements over time.

Proterra names Honeywell, Tesla vet to COO post

Josh Ensign’s track record includes leading global operations for 42 factories in 15 countries and managing the supporting supply chains. 

Nova announces 2 major orders for San Antonio VIA, Houston Metro

The buses will be manufactured in Plattsburgh, state of New York, and the delivery of the vehicles has already begun in Houston.

Driverless bus service in France sets world record

The two electric vehicles, fitted with high-tech equipment including laser sensors, stereo vision and GPS, can ferry around 15 passengers at a top speed of 12 mph.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close