Bus

Seattle transit expands smart card system

Posted on September 16, 2009

One Regional Card for All (ORCA) will be expanding to more bus, train and ferry riders around the Seattle region.

 

The limited rollout period for ORCA is now complete, and the seven partner agencies are launching major promotional efforts and moving forward with steps to phase out other transit passes.

 

ORCA is a smart card-based electronic fare system for public transportation agencies serving King, Kitsap, Pierce and Snohomish counties. ORCA will replace approximately 300 various passes, tickets and transfers with a single card that works by simply tapping the ORCA card on a reader device.

 

ORCA was launched last April in a “limited rollout” phase to ensure the system could handle its complex transactions before greatly expanding its customer base. Over the past four months, more riders have been added to the system so that there are currently more than 100,000 ORCA cards in circulation being used on approximately eight percent of all daily transit rides in the region.

 

The ORCA rollout will continue for the remainder of the year as a print and radio advertising campaign encourages frequent and infrequent transit riders to get an ORCA card. Already, the seven agencies have used signage on their vehicles to get riders to convert to ORCA. Agency staff members have also ridden buses, trains and ferries to talk to riders about ORCA and how to use the cards.

 

View comments or post a comment on this story. (0 Comments)

More News

Calif. purchase incentives now available for New Flyer electric buses

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project was created by the California Air Resources Board to speed the early market introduction of clean, low-carbon hybrid and electric vehicles and is administered and implemented through a partnership with CALSTART.

REI receives New Flyer's gold 'Supplier' award

The company was recognized for exceeding delivery expectations for the fourth year in a row.

Luxury bus Leap Transit shut down for operating illegally

The startup was recently granted what’s known as the “authority to operate” — a precursor to an official license. But by driving its route between the Marina district and the Financial District without a license, regulators determined that Leap was breaking the law, according to SFGate.

New York MTA bus ridership down

Tens of thousands have been ditching the bus in Brooklyn and Manhattan, while there were modest gains on Bronx and Staten Island routes; Queens had a small decline in ridership, according to the MTA figures. The decline is attributed to traffic congestion and fare hikes.

DC Circulator set to intro new diesel-electric buses

In addition to being more energy efficient, the new buses will have better air conditioning and USB ports for riders to charge their phones.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close