Calif.'s OCTA launches text messaging program

Posted on November 30, 2009

California’s Orange County Transportation Authority (OCTA) launched its text messaging program Monday, giving passengers the ability to request bus schedule information via their mobile phone.

Powered by marketing solutions provider ExactTarget, the public transportation agency’s addition of text messaging allows passengers to send a bus stop number and route number to “OCTAGO” to receive arrival times of the next three buses for that stop.

The text messaging campaign is expected to reduce the nearly 2,000 bus status and route inquiries received daily, reducing total call center volume by as much as 25 percent.

“The text messaging program gives our customers added flexibility to confirm bus schedules on-the-go while reducing our overhead expenses,” said Stella Lin, marketing manager, OCTA. “The immediacy of text messaging cuts costs and increases our efficiency by communicating schedule changes as they occur, faster than our team can access the 6,500 bus stops around the county with revised printed materials.”

The agency’s “Text 4 Next” text messaging program relies on ExactTarget’s triggered messaging to automate text responses to customer inquiries and builds on the agency’s success with email marketing powered by ExactTarget. The “Text 4 Next” launch follows a customer survey which revealed more than 75 percent of OCTA passengers have cell phones and 64 percent of passengers use text messaging features.

View comments or post a comment on this story. (0 Comments)

More News

Alexander Dennis' Enviro500 concept bus on display in Singapore

The full low-floor, three-door, two-staircase double-deck bus is being shown at the LTA-UITP Singapore International Transport Congress and Exhibition in Suntec City.

ETA adds Intelligent Transit System to Grand Valley

The new ITS provides Grand Valley with ETA's real-time arrival predictions, fare collection system integration, automatic on-board announcements, and the tools to track and chart system improvements over time.

Proterra names Honeywell, Tesla vet to COO post

Josh Ensign’s track record includes leading global operations for 42 factories in 15 countries and managing the supporting supply chains. 

Nova announces 2 major orders for San Antonio VIA, Houston Metro

The buses will be manufactured in Plattsburgh, state of New York, and the delivery of the vehicles has already begun in Houston.

Driverless bus service in France sets world record

The two electric vehicles, fitted with high-tech equipment including laser sensors, stereo vision and GPS, can ferry around 15 passengers at a top speed of 12 mph.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close