Bus

Calif.'s OCTA launches text messaging program

Posted on November 30, 2009

California’s Orange County Transportation Authority (OCTA) launched its text messaging program Monday, giving passengers the ability to request bus schedule information via their mobile phone.

Powered by marketing solutions provider ExactTarget, the public transportation agency’s addition of text messaging allows passengers to send a bus stop number and route number to “OCTAGO” to receive arrival times of the next three buses for that stop.

The text messaging campaign is expected to reduce the nearly 2,000 bus status and route inquiries received daily, reducing total call center volume by as much as 25 percent.

“The text messaging program gives our customers added flexibility to confirm bus schedules on-the-go while reducing our overhead expenses,” said Stella Lin, marketing manager, OCTA. “The immediacy of text messaging cuts costs and increases our efficiency by communicating schedule changes as they occur, faster than our team can access the 6,500 bus stops around the county with revised printed materials.”

The agency’s “Text 4 Next” text messaging program relies on ExactTarget’s triggered messaging to automate text responses to customer inquiries and builds on the agency’s success with email marketing powered by ExactTarget. The “Text 4 Next” launch follows a customer survey which revealed more than 75 percent of OCTA passengers have cell phones and 64 percent of passengers use text messaging features.

View comments or post a comment on this story. (0 Comments)

More News

Lane Transit District seeks $30M from state for BRT

LTD is hoping to get the money in the form of Oregon Lottery-backed bonds, to use as matching funds for a federal grant it plans to apply for.

REV Group acquires Midwest Automotive Designs

The acquisition enhances REV’s product offerings in the commercial segment of its bus division, by adding multiple products for the luxury limousine, charter and tour bus markets.

NJ Transit awards MCI 2nd year of 6-year Commuter Coach contract

The company’s three-decade relationship with NJ TRANSIT continued in November 2015 with the company winning a competitive procurement to manufacture and deliver up to 1,222 commuter coaches.

ARBOC releases Ford Spirit of Independence model

The vehicle features a 96-inch width and a flat floor design that allows stress-free maneuverability for up to fifteen ambulatory and five wheelchair passengers, according to the company.

National Bus Sales to offer new Metro Express Ram Promaster Vans

The vehicles are available in the Metro Ram ProMaster 2500 and 3500 High Roof models.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close