Bus

DART taps Concussion for ad, marketing services

Posted on February 9, 2010

Dallas Area Rapid Transit (DART) and Fort Worth, Texas-based Concussion, a full-service marketing, advertising and design firm, agreed to a three-year contract for Concussion to provide a full range of marketing services including strategic planning, research, creative, media planning and placement, promotions development and more.

Priority projects for Concussion include promoting DART's recently opened light rail Green Line and its subsequent phases, the Blue Line extension, the Orange Line that will run parallel with the Green Line through Downtown Dallas to Bachman Station in Northwest Dallas, and increasing system-wide bus ridership.

Concussion is also agency of record for the Fort Worth Transportation Authority (The T) and Denton County Transportation Authority.

 

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