Bus

DART taps Concussion for ad, marketing services

Posted on February 9, 2010

Dallas Area Rapid Transit (DART) and Fort Worth, Texas-based Concussion, a full-service marketing, advertising and design firm, agreed to a three-year contract for Concussion to provide a full range of marketing services including strategic planning, research, creative, media planning and placement, promotions development and more.

Priority projects for Concussion include promoting DART's recently opened light rail Green Line and its subsequent phases, the Blue Line extension, the Orange Line that will run parallel with the Green Line through Downtown Dallas to Bachman Station in Northwest Dallas, and increasing system-wide bus ridership.

Concussion is also agency of record for the Fort Worth Transportation Authority (The T) and Denton County Transportation Authority.

 

View comments or post a comment on this story. (0 Comments)

More News

Chinese company unveils 'Transit Elevated Bus'

The bus is supported by two legs that run along rails laid along the roadside. The legs allow the buses frame to glide high above the gridlock at speeds of up to approximately 37 miles per hour.

Last Chance for Innovative Solutions Award submissions

Have you recently partnered with a solutions provider within the last year to implement a new innovation at your operation that has helped you save money, run more efficiently, streamline operations, improved customer satisfaction or increased ridership? Tell us what you did and how it has positively impacted your business.

NY MTA introduces the first of more than 2,000 state-of-the-art buses

After more than three decades of bearing more than a passing resemblance to refrigerators on wheels, the appearance of North America’s largest transit bus fleet is undergoing a stunning transformation

NY MTA rolls out first of 75 state-of-the-art New Flyer buses

In March, Gov. Cuomo announced the addition of 2,042 buses, equipped with Wi-Fi and USB charging ports, to the MTA fleet over the next five years, replacing 40% of the current fleet.

Dallas' DART takes top spot at APTA's International Bus Roadeo

The Grand Champion Award recognizes the system with the highest combined bus operator and maintenance team score.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close