Bus

Cubic launches San Francisco Bay Area smart card

Posted on June 17, 2010

Cubic Transportation Systems, a subsidiary of Cubic Corp., installed the Clipper branding on fareboxes, gates and ticketing machines and is now in charge of distributing the new smart card to local commuters throughout the San Francisco Bay Area.

Featuring colorful abstract artwork symbolizing 19th century Clipper ships, the reloadable Clipper card allows riders to transfer from one transit agency to another by simply touching the card to the Clipper card reader on board each bus or at rail stations — using one card to pay for all the rides. The Metropolitan Transportation Commission (MTC), the agency that plans, coordinates and finances transportation projects in the nine-county San Francisco Bay Area, chose the name Clipper because of its connection with the region's transportation history.

Cubic joined with MTC officials in officially launching the new smart card on June 16. So far, Muni, BART, AC Transit, Golden Gate Transit, Golden Gate Ferry and Caltrain — representing about 80 percent of Bay area transit riders — are on the regional smart card bandwagon. Eventually, 25 transit agencies plan to use the Clipper system.

Currently, close to 113,000 people actively use Clipper's predecessor, the TransLink card, and TransLink cards are still being accepted on all fare collection devices.

In addition to swapping TransLink decals and modifying card readers to accept the new smart card, Cubic's Concord employees helped MTC to create the new Clipper Website, which Cubic will maintain. Concord employees also install and upgrade hardware and software; operate a call center and repair depot; provide field maintenance; and supply central system administration, financial settlement and clearing for Bay Area transit agencies.

View comments or post a comment on this story. (0 Comments)

More News

California's SamTrans board adopts express bus study

The first in a three-phase implementation is recommended to launch as a pilot in mid-2019.

New Flyer to provide 10 60-foot buses for ABQ Ride

The city issued a recommendation of award for 60-foot, articulated, five-door clean diesel buses to New Flyer under a 2016 solicitation.

ARBOC's Spirit of Equess passes Altoona Testing

Currently available in diesel or compressed natural gas propulsions, the vehicle offers many of the capabilities of a heavy-duty bus, but retains all the benefits of a mid-level vehicle.

First Transit awarded California operations, maintenance contract

Will provide the City of Visalia with day-to-day operations and oversight for 87 vehicles, employing 130. 

Montreal's STM unveils innovative design for underground bus garage

Will be the first multi-level bus garage in Canada and the first underground bus garage in North America.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation