Bus

Cubic launches San Francisco Bay Area smart card

Posted on June 17, 2010

Cubic Transportation Systems, a subsidiary of Cubic Corp., installed the Clipper branding on fareboxes, gates and ticketing machines and is now in charge of distributing the new smart card to local commuters throughout the San Francisco Bay Area.

Featuring colorful abstract artwork symbolizing 19th century Clipper ships, the reloadable Clipper card allows riders to transfer from one transit agency to another by simply touching the card to the Clipper card reader on board each bus or at rail stations — using one card to pay for all the rides. The Metropolitan Transportation Commission (MTC), the agency that plans, coordinates and finances transportation projects in the nine-county San Francisco Bay Area, chose the name Clipper because of its connection with the region's transportation history.

Cubic joined with MTC officials in officially launching the new smart card on June 16. So far, Muni, BART, AC Transit, Golden Gate Transit, Golden Gate Ferry and Caltrain — representing about 80 percent of Bay area transit riders — are on the regional smart card bandwagon. Eventually, 25 transit agencies plan to use the Clipper system.

Currently, close to 113,000 people actively use Clipper's predecessor, the TransLink card, and TransLink cards are still being accepted on all fare collection devices.

In addition to swapping TransLink decals and modifying card readers to accept the new smart card, Cubic's Concord employees helped MTC to create the new Clipper Website, which Cubic will maintain. Concord employees also install and upgrade hardware and software; operate a call center and repair depot; provide field maintenance; and supply central system administration, financial settlement and clearing for Bay Area transit agencies.

View comments or post a comment on this story. (0 Comments)

More News

BC Transit piloting video cameras on buses

Up to six cameras will be installed on each bus. There is no live monitoring of the video which will only be removed and viewed by authorized security staff following a reported incident. Only video required for security purposes will be retained, all other video will be erased.

Calif. agencies approve merger

Pending adoption by its member entities, the merger between Victor Valley Transit Authority and Barstow Area Transit is slated to take effect July 1, 2015.

MCI Stands Up for Transportation in Pembina, Chicago and Louisville

Officials at MCI’s Pembina plant included Rep. Kevin Cramer, R-N.D.; North Dakota Commerce Department Commissioner Alan Anderson; Gail Hand, northeastern director for Sen Heidi Heitkamp, D-N.D.; Tom Brusegaard, regional director for Sen. John Hoeven, R-N.D;  Pembina County Commissioner Hetty Walker; and Cavalier, N.D. Mayor Ken Briese.

Uber adds rickshaws to service in India

Drivers are told to say ‘namaste,’ a common Indian greeting, and are encouraged to use their meters. Uber pays its drivers an additional 40 rupees, or just over 60 cents, per ride on top of the fare.

2,627 complaints lodged on Fla.'s HART bus system

The unedited complaints represent only one side of the story and often are fired off by people who are upset. HART says its own GPS and video technology shows many are plain wrong. The agency relies upon the list to target areas of customer service that are in need of improvement.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close