Bus

Cubic launches San Francisco Bay Area smart card

Posted on June 17, 2010

Cubic Transportation Systems, a subsidiary of Cubic Corp., installed the Clipper branding on fareboxes, gates and ticketing machines and is now in charge of distributing the new smart card to local commuters throughout the San Francisco Bay Area.

Featuring colorful abstract artwork symbolizing 19th century Clipper ships, the reloadable Clipper card allows riders to transfer from one transit agency to another by simply touching the card to the Clipper card reader on board each bus or at rail stations — using one card to pay for all the rides. The Metropolitan Transportation Commission (MTC), the agency that plans, coordinates and finances transportation projects in the nine-county San Francisco Bay Area, chose the name Clipper because of its connection with the region's transportation history.

Cubic joined with MTC officials in officially launching the new smart card on June 16. So far, Muni, BART, AC Transit, Golden Gate Transit, Golden Gate Ferry and Caltrain — representing about 80 percent of Bay area transit riders — are on the regional smart card bandwagon. Eventually, 25 transit agencies plan to use the Clipper system.

Currently, close to 113,000 people actively use Clipper's predecessor, the TransLink card, and TransLink cards are still being accepted on all fare collection devices.

In addition to swapping TransLink decals and modifying card readers to accept the new smart card, Cubic's Concord employees helped MTC to create the new Clipper Website, which Cubic will maintain. Concord employees also install and upgrade hardware and software; operate a call center and repair depot; provide field maintenance; and supply central system administration, financial settlement and clearing for Bay Area transit agencies.

View comments or post a comment on this story. (0 Comments)

More News

DCTA receives $2.6M to construct bus maintenance facility

The new facility will accommodate up to 45 buses and provide cost savings for the agency, with less buses having to travel to an alternate facility.

New York MTA to unveil Bus Action Plan to improve service

This is the first of several action plans to be released by NYCT President Andy Byford to shape his overarching corporate plan due within his first 100 days on the job.

Santa Monica's Big Blue Bus earns APTA Gold Safety, Security Award

BBB has steadily decreased its preventable accident rate from 2.21 accidents per 100,000 miles in fiscal year 2015 to 1.83 accidents per 100,000 miles in FY 2017.

Forest River returns to BusCon 2018 as Platinum Sponsor

The company will mark its return with a nearly 7,000 square-foot booth, showcasing a range of vehicles suitable for a variety of public and private sector transportation providers.

NYCT orders 108 Xcelsior 60-foot New Flyer buses

The order adds 216 equivalent units to New Flyers firm order backlog.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close