Bus

Complete Coach receives APTA award for ad

Posted on November 10, 2010

Complete Coach Works (CCW) was awarded first place in the prestigious APTAʼs AdWheel Award competition in the Business Member Category for their creative advertisement titled “Happy Buses.” This achievement marks the first time CCW has been honored with such an award for itʼs marketing efforts.

The concept of the advertisement was inspired by an intervention TV series about individuals struggling with serious addictions, and were confronted by loving family members and friends to get help through a rehabilitation program, according to a company statement. The same life-changing transformation occurs when CCW partners with its customers to rehab their fuel-addicted buses. The vehicles come out of the program with a new refreshed look, are upgraded with cleaner propulsion systems, and are placed back into service for many years of successful operation.

[IMAGE]HappyBuses-CCW-ad-full-2.jpg[/IMAGE]

No outside advertising agency was hired to create and execute this award-winning work. Everything from concept to finish was collaborated and developed in-house by the staff at CCW.

[IMAGE]HappyBuses-CCW2-ad-full-2.jpg[/IMAGE]

“Receiving a coveted AdWheel Award is a prestigious accomplishment and should be celebrated as a mark of originality, creativity, and excellence in public transportation marketing and communications,” said APTA President William Millar.

According to APTA, “Nearly 650 entries were submitted this year in the four categories of print, electronic, campaign, and special event. First place honors were awarded in various subcategories to each of four groups, based on system size.”

Complete Coach Works transportation services include, collision repair, complete interior rehab, or converting fleets to alternative fuel or hybrid propulsion systems.

View comments or post a comment on this story. (0 Comments)

More News

Starcraft Bus named Ford's top volume pool account for 10th year

The company has purchased and sold more Ford E-Series chassis than any other bus manufacturer in North America since 2006.

Cummins announces new 'SmartEfficiency' initiative

The product improvement plan focuses on improved fuel efficiency, lower total cost of ownership and improved uptime.

Bluetooth, Wi-Fi sensing from mobile devices may help improve bus service

University of Washington researchers have developed an inexpensive system that uses Wi-Fi and Bluetooth signals from passengers’ mobile phones and devices to collect better data about where bus riders get on and off, how many people use a given stop and even how long they wait to transfer to another bus.

'Off route' Calif. bus driver runs double-decker into bridge

According to the agency transit manager, the driver “got off route” and drove under the bridge, though why is still under investigation. The bus was out-of-service and had no passengers at the time.

BusCon 2016's Call for Papers

conference planning committee is working on the 2016 schedule and is looking for your ideas. If you would like to help lead the conversation as a presenter, we want to hear from you.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close