Bus

Study: 'Millennials' driving less, want alternatives

Posted on November 22, 2010

Almost one-half of all 18- to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study commissioned by Zipcar Inc.

The study of licensed drivers conducted in October by KRC Research revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive and 64 percent would drive less if alternative options, including public transportation, car sharing or convenient carpooling (ridesharing), were available in their area.

When only the 25 to 34 age group is considered (excluding college-age students) 67 percent say they would drive less if other options were available.

Concerns about the cost of car ownership outweighed environmental concerns, but Millennials were more likely than other age groups to drive less to protect the environment, with nearly half (45 percent) saying they drive less to protect the environment compared to 39 percent of 35 to 44-year olds, 37 percent of 45 to 54-year olds. Those over 55 seemed more aligned with Millennials with 42 percent saying they drive less to protect the environment.

The study included 1,025 adults age 18 and over, of which 966 were licensed drivers. It was conducted between Oct. 7 and Oct. 11, 2010, and utilized quotas for age, gender and region based on the national Census.

To view the survey results, click here.

 

View comments or post a comment on this story. (0 Comments)

More News

AVTA to become nation's first 100% electric bus fleet

BYD Motors will build and deliver a variety of all-electric bus models including a 40-foot low-floor transit bus, a 60-foot low-floor articulated bus, and a 45-foot commuter coach.

Bridj, KCATA, Ford partner for urban mobility pilot project

The transformative program is the first U.S. public-private partnership that brings together a major U.S. transit agency, an automaker and an urban technology company with the aim of enhancing Kansas City’s existing mass transit system by providing greater access and mobility to residents.

L.A. Metro opens new 'green' bus facility

Division 13 will serve as a bus maintenance, operations and service facility with a multi-level parking garage that accommodates 200 CNG buses, fueling equipment, transportation offices and support areas.

Starcraft Bus named Ford's top volume pool account for 10th year

The company has purchased and sold more Ford E-Series chassis than any other bus manufacturer in North America since 2006.

Cummins announces new 'SmartEfficiency' initiative

The product improvement plan focuses on improved fuel efficiency, lower total cost of ownership and improved uptime.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close