Study: 'Millennials' driving less, want alternatives

Posted on November 22, 2010

Almost one-half of all 18- to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study commissioned by Zipcar Inc.

The study of licensed drivers conducted in October by KRC Research revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive and 64 percent would drive less if alternative options, including public transportation, car sharing or convenient carpooling (ridesharing), were available in their area.

When only the 25 to 34 age group is considered (excluding college-age students) 67 percent say they would drive less if other options were available.

Concerns about the cost of car ownership outweighed environmental concerns, but Millennials were more likely than other age groups to drive less to protect the environment, with nearly half (45 percent) saying they drive less to protect the environment compared to 39 percent of 35 to 44-year olds, 37 percent of 45 to 54-year olds. Those over 55 seemed more aligned with Millennials with 42 percent saying they drive less to protect the environment.

The study included 1,025 adults age 18 and over, of which 966 were licensed drivers. It was conducted between Oct. 7 and Oct. 11, 2010, and utilized quotas for age, gender and region based on the national Census.

To view the survey results, click here.


View comments or post a comment on this story. (0 Comments)

More News

Fla.'s JTA unveils first of new Gillig CNG buses

Each bus is custom made to JTA specifications and arrives with specific branding. The sleek, aerodynamic design incorporates a raised, raked-back front cap blended into a full length, contoured roofline. Its modern profile makes a distinguished statement.

Va. woman struck by bus awarded $4.5M

The driver had reportedly been in four other accidents in the previous 18 months but was allowed to stay behind the wheel.

Fla.'s HART partners with Megabus.com to pilot service option

The agency is already providing enhanced routes and options through a unique 5-year partnership agreement with Megabus.com which began last year, to offer express travel to and from Miami and Orlando for as little as $1.

BusCon 2015 takes Indy by storm with new vehicles, tech and education

The 20th installment of the show featured more than 50 new exhibitors, 70-plus vehicles and plenty of information to inspire attendees.

House moves to delay PTC deadline

A bipartisan measure has been introduced in the lower chamber that would push back the deadline for most railroads to install automated train technology until December 2018.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close