Bus

Chicago RTA uses video to educate potential riders

Posted on July 14, 2011

Chicago's Regional Transportation Authority (RTA), the third largest public transportation system in North America, produced a video to encourage Chicagoland residents to try its services: Chicago Transit Authority, Metra commuter rail and Pace suburban bus.

While the trains and buses are busy during the commuter hours, they have capacity during off-peak times. The RTA needed a cost-effective method to demonstrate the ease and accessibility of it transit system and turned to digital animation for the first of its “Transit 101” video titled “From the Suburbs to Chicago."

“I think this video animation is really eye-catching and a new way to get the word out. We put a lot of information on brochures and printed schedules but it still can be confusing for someone who has never or rarely used public transportation," says Joe Costello, RTA Executive Director. "This animation gives a great explanation for riders from the suburbs of how the CTA, Metra and Pace work together to get people where they want to go.”

The two-and-a-half minute video is especially designed for sharing on social media platforms such as Facebook and Twitter. It includes details about: RTA’s goroo, a multi-model public transit trip planner; weekend passes; and the free fares for children under 7.

The animation was conceptualized and designed by The Duke and the Duck Productions, a firm with national experience turning complex issues into compelling animation.

“People may not realize how digital technology has opened up a lot of possibilities for animation to tell stories more than ever before. Especially for complex situations, such as major metropolitan transit, digital animation is the perfect way to explain interlocking systems and ease of transfer,” says Alex Herder, CEO, The Duke and the Duck Productions.

Other clients include The World Bank, U.S. Army, Remember the Miners, Retail Industry Leaders Association and U.S. Consumer Product Safety Commission.

View comments or post a comment on this story. (0 Comments)

More News

National Express shuttles Baltimore commuters during subway work

Staffed 24/7 with more than 100 drivers and 58 buses, free National Express shuttles will be running every 10 minutes during peak service and 20 to 30 minutes at lower-volume commuting times.

Fla.'s JTA recieves $7.2M for BRT project

Will be used to improve sidewalks and ADA ramps within a half mile of the First Coast Flyer™ North Corridor stations and construct pedestrian access to the Armsdale Park-n-Ride facility.

2 NJ Transit buses collide in Lincoln Tunnel

Of the 20 people injured, none were considered serious and 13 were transported by New York City EMS to hospitals.

AC Transit launches on-demand bus service

Riders using a desktop computer, smart phone device or traditional telephone can schedule their pick-up and desired drop-off locations: reducing their wait time, arriving at their destination faster, and increasing the overall rider experience.

MVTA 'Bus on Shoulder' vehicles equipped with MTS guidance tech

The advanced Driver Assist System, utilizing a licensed GPS technology developed by the University of Minnesota, provides feedback to the driver regarding lane position – via graphic driver alert displays, virtual mirror, vibrating seat and actuated steering.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close