Bus

Chicago RTA uses video to educate potential riders

Posted on July 14, 2011

Chicago's Regional Transportation Authority (RTA), the third largest public transportation system in North America, produced a video to encourage Chicagoland residents to try its services: Chicago Transit Authority, Metra commuter rail and Pace suburban bus.

While the trains and buses are busy during the commuter hours, they have capacity during off-peak times. The RTA needed a cost-effective method to demonstrate the ease and accessibility of it transit system and turned to digital animation for the first of its “Transit 101” video titled “From the Suburbs to Chicago."

“I think this video animation is really eye-catching and a new way to get the word out. We put a lot of information on brochures and printed schedules but it still can be confusing for someone who has never or rarely used public transportation," says Joe Costello, RTA Executive Director. "This animation gives a great explanation for riders from the suburbs of how the CTA, Metra and Pace work together to get people where they want to go.”

The two-and-a-half minute video is especially designed for sharing on social media platforms such as Facebook and Twitter. It includes details about: RTA’s goroo, a multi-model public transit trip planner; weekend passes; and the free fares for children under 7.

The animation was conceptualized and designed by The Duke and the Duck Productions, a firm with national experience turning complex issues into compelling animation.

“People may not realize how digital technology has opened up a lot of possibilities for animation to tell stories more than ever before. Especially for complex situations, such as major metropolitan transit, digital animation is the perfect way to explain interlocking systems and ease of transfer,” says Alex Herder, CEO, The Duke and the Duck Productions.

Other clients include The World Bank, U.S. Army, Remember the Miners, Retail Industry Leaders Association and U.S. Consumer Product Safety Commission.

View comments or post a comment on this story. (0 Comments)

More News

CapMetro plan would nearly triple high-frequency routes

The changes recommended in the Connections 2025 draft plan would be implemented in phases over the next 10 years.

French bus operator becomes first in Europe to accept Bitcoin

Isilines, a new long-distance passenger transport division of Transdev Group, has been using Bitcoin as a method of payment alongside traditional credit card payments on its website since early August.

2 NJ Transit buses crash, killing driver, injuring 18

One bus struck the other in a T-bone crash at the intersection of Raymond Boulevard and Broad Street just after 6:05 a.m., NJ Transit spokesman Jim Smith said.

CTA Wins 2016 APTA Innovation Award for Ventra Mobile App

The Ventra Mobile App provides one-stop convenience for transit riders who travel on CTA’s “L” trains or buses, Pace buses or Metra commuter trains – enabling the transit rider to plan, manage and pay for their journeys.

Community Transit to add 17 Alexander Dennis 'Double Tall' buses

Four of the new buses will replace aging 60-foot buses that serve the Seattle commuter market; the other 13 double deckers will be expansion buses to accommodate new service.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close