Greater Dayton RTA debuts video ads

Posted on August 9, 2011

In addition to advertising via audio system, interior and exterior signage, the Ohio's Greater Dayton RTA launched video advertising.

During their commute to the Dayton Air Show, riders were exposed to engaging messages on services and products from area companies, as well as the RTA. Officials at the agency are hoping to increase revenue to help support its service to customers.

"The advertising revenue is a small fraction of our total budget," said RTA Executive Director Mark Donaghy. "However, it helps us to create incremental, non-farebox revenue, which is increasingly playing an important role in funding transit improvements.

The ads played on board the air show express shuttle route were exactly like the audio messages currently sold by Commuter Advertising, which sells, creates, manages and tracks audio announcements that play on the inside of public transit systems.

RTA is rolling out the video advertising program to its entire fleet.

View comments or post a comment on this story. (0 Comments)

More News

Va. woman struck by bus awarded $4.5M

The driver had reportedly been in four other accidents in the previous 18 months but was allowed to stay behind the wheel.

Fla.'s HART partners with Megabus.com to pilot service option

The agency is already providing enhanced routes and options through a unique 5-year partnership agreement with Megabus.com which began last year, to offer express travel to and from Miami and Orlando for as little as $1.

BusCon 2015 takes Indy by storm with new vehicles, tech and education

The 20th installment of the show featured more than 50 new exhibitors, 70-plus vehicles and plenty of information to inspire attendees.

House moves to delay PTC deadline

A bipartisan measure has been introduced in the lower chamber that would push back the deadline for most railroads to install automated train technology until December 2018.

Volvo celebrates new Nova, Prevost customer delivery center

The new Plattsburgh, N.Y., building will be equipped of a welcoming customer area, 10 bus delivery spaces and offices to enable our customers to continue their professional activities during their stay.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close