Bus

Chicago Transit taps IMG for sponsorship, naming rights

Posted on August 11, 2011

The Chicago Transit Authority (CTA) approved a contract authorizing IMG International to research the viability of corporate sponsorships and naming rights to various agency properties and assets.

IMG will conduct a three-part process that will determine how the CTA can best position itself to entertain offers from private companies. The first step is to identify which CTA assets are marketable. The next step is for IMG to evaluate the market value of the properties. IMG then will develop Requests for Proposals to solicit sponsorships.

Already, the CTA has identified its Bus Tracker and Train Tracker technology, Penny Rides and the Holiday Train traditions as potential assets that can attract sponsors. IMG will also identify corporate sponsorship opportunities for physical and intangible assets such as the website, information materials, recycle bins, winter heating lamps, benches, and bus routes and rail stations — excluding those not owned by CTA.

It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.

According to the agreement, CTA will not pay IMG to conduct their market research. If sponsorships are secured and approved by the Chicago Transit Board, IMG will be compensated strictly by commission, and on a graduated percentage scale, depending on the value of the sponsorship transaction.

View comments or post a comment on this story. (0 Comments)

More News

Grande West receives orders for 9 Vicinity buses

Current total firm orders for 2017 and the first half of 2018 Vicinity deliveries are for 276 buses valued at over $74 million.

Gillig moves into upgraded HQ in Livermore, Calif.

The 127-year-old business, which operated out of Hayward for more than 80 years, will celebrate its grand opening on June 1.

Alexander Dennis begins Switzerland double-decker bus deliveries

The vehicles ordered for Eastern Switzerland are based on the company's Enviro500 standard model, but the company has adapted them to PostBus’s needs and Swiss regulations.

MCI delivers Commuter Coaches, J4500s to Texas, Canada

The first five Woodlands Township MCI Commuter Coaches were delivered in December of 2015, followed by 10 more coaches in March 2016, while Banff's Brewster Travel Canada has added 20 J4500s in 2016 and 2017.

ARBOC produces Spirit of Liberty buses for Fla. agency

Martin County intends to use these buses on their Commuter Service to Palm Beach County.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close