Bus

Chicago Transit taps IMG for sponsorship, naming rights

Posted on August 11, 2011

The Chicago Transit Authority (CTA) approved a contract authorizing IMG International to research the viability of corporate sponsorships and naming rights to various agency properties and assets.

IMG will conduct a three-part process that will determine how the CTA can best position itself to entertain offers from private companies. The first step is to identify which CTA assets are marketable. The next step is for IMG to evaluate the market value of the properties. IMG then will develop Requests for Proposals to solicit sponsorships.

Already, the CTA has identified its Bus Tracker and Train Tracker technology, Penny Rides and the Holiday Train traditions as potential assets that can attract sponsors. IMG will also identify corporate sponsorship opportunities for physical and intangible assets such as the website, information materials, recycle bins, winter heating lamps, benches, and bus routes and rail stations — excluding those not owned by CTA.

It is estimated that it will take IMG six months to one year to identify, evaluate and solicit sponsorship proposals for CTA's assets.

According to the agreement, CTA will not pay IMG to conduct their market research. If sponsorships are secured and approved by the Chicago Transit Board, IMG will be compensated strictly by commission, and on a graduated percentage scale, depending on the value of the sponsorship transaction.

View comments or post a comment on this story. (0 Comments)

More News

MCI brings state-of-the-art features to J4500, set to introduce J3500 at BusCon

Both vehicles share coach systems technologies including electric, HVAC suspension, brakes, axles, frame, and body components.

New Smith System training tools focus on bus and transit drivers, passengers

The collection teaches bus drivers how to use The Smith5Keys® to create a safer environment inside and around the bus.

MCI awarded Ga. state transportation contract for D4500, D45 CRT LE

The contract permits authorized state and local Georgia public entitles to purchase the vehicles.

New Flyer opens high-tech bus part fabrication facility in Ky.

The opening follows from New Flyer’s announcement in Nov. 2017 to invest $28 million in the state.

Calif.'s MST wraps its first five-year plan with the Monterey Jazz Festival

In celebration of the festival’s recent 60th Anniversary, MST revamped the exhibits to showcase a new generation of performers from the most recent festivals.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation