Bus

Bus service should take the 'Apple approach'

Posted on December 19, 2011

Apple's Fifth Avenue store. Photo courtesy Apple Inc.
Apple's Fifth Avenue store. Photo courtesy Apple Inc.
Minimalist clean design, high quality customer assistance, distinctive product branding and products that become part of customers’ lifestyle are all characteristics of Apple computer stores. Similar principles have also been applied to bus rapid transit systems where success has exceeded expectations, says Ken Lin, a senior planning manager with Parsons Brinckerhoff, reported TransportXtra.

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