Bus

APTA ad campaign targets Congress, touts transit's benefits

Posted on March 5, 2012

Photo Courtesy APTA
Photo Courtesy APTA
With Congress continuing the debate on the future of federal transportation spending, the American Public Transportation Association (APTA) launched an aggressive advertising campaign spotlighting the benefits of public transportation.

As the deadline for Congress to authorize a transportation bill by March 31 approaches, these advertisements will "dominate" the Washington Metropolitan Area Transportation Authority (Metro) Metrorail stations that serve the U.S. Capitol Building and House and Senate Office Buildings. Specifically, the ads are concentrated in the Union Station and Capitol South metro rail stations. Advertisements are also running on Metro buses and inside its railcars.

"Our goal is to highlight the urgency for Congress to pass a multi-year transportation bill that protects critical public transportation infrastructure and provides for long-term investment," said APTA President/CEO Michael Melaniphy. "The message is crystal-clear, in addition to moving Americans; public transportation helps to create jobs, boosts our economy and provides for energy independence as the nation faces rising gas prices."

The Metro ads are part of a larger campaign centered on the theme that "Public Transportation Takes Us There." Advertisements are also running on line and in inside-the beltway publications.

The Union Station and Capitol South station advertisements coincide with APTA's 2012 Annual Legislative Conference, kicking off Sunday, March 11. Leaders from both public transit systems and private transit businesses will be in Washington, D.C. to call on Congress to pass a multi-year transportation bill that will provide stable funding to public transit systems around the country.

To view photos of the advertisements, click here.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Drunk driver strikes NJ TRANSIT bus

The vehicle drove into the bus around 2 a.m., with the badly injured driver of the car trying to flee on foot before being arrested at a nearby gas station. The driver’s blood alcohol content was more than twice the legal limit, according to the report.

BC Transit piloting video cameras on buses

Up to six cameras will be installed on each bus. There is no live monitoring of the video which will only be removed and viewed by authorized security staff following a reported incident. Only video required for security purposes will be retained, all other video will be erased.

Calif. agencies approve merger

Pending adoption by its member entities, the merger between Victor Valley Transit Authority and Barstow Area Transit is slated to take effect July 1, 2015.

MCI Stands Up for Transportation in Pembina, Chicago and Louisville

Officials at MCI’s Pembina plant included Rep. Kevin Cramer, R-N.D.; North Dakota Commerce Department Commissioner Alan Anderson; Gail Hand, northeastern director for Sen Heidi Heitkamp, D-N.D.; Tom Brusegaard, regional director for Sen. John Hoeven, R-N.D;  Pembina County Commissioner Hetty Walker; and Cavalier, N.D. Mayor Ken Briese.

Uber adds rickshaws to service in India

Drivers are told to say ‘namaste,’ a common Indian greeting, and are encouraged to use their meters. Uber pays its drivers an additional 40 rupees, or just over 60 cents, per ride on top of the fare.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close