Bus

APTA ad campaign targets Congress, touts transit's benefits

Posted on March 5, 2012

Photo Courtesy APTA
Photo Courtesy APTA
With Congress continuing the debate on the future of federal transportation spending, the American Public Transportation Association (APTA) launched an aggressive advertising campaign spotlighting the benefits of public transportation.

As the deadline for Congress to authorize a transportation bill by March 31 approaches, these advertisements will "dominate" the Washington Metropolitan Area Transportation Authority (Metro) Metrorail stations that serve the U.S. Capitol Building and House and Senate Office Buildings. Specifically, the ads are concentrated in the Union Station and Capitol South metro rail stations. Advertisements are also running on Metro buses and inside its railcars.

"Our goal is to highlight the urgency for Congress to pass a multi-year transportation bill that protects critical public transportation infrastructure and provides for long-term investment," said APTA President/CEO Michael Melaniphy. "The message is crystal-clear, in addition to moving Americans; public transportation helps to create jobs, boosts our economy and provides for energy independence as the nation faces rising gas prices."

The Metro ads are part of a larger campaign centered on the theme that "Public Transportation Takes Us There." Advertisements are also running on line and in inside-the beltway publications.

The Union Station and Capitol South station advertisements coincide with APTA's 2012 Annual Legislative Conference, kicking off Sunday, March 11. Leaders from both public transit systems and private transit businesses will be in Washington, D.C. to call on Congress to pass a multi-year transportation bill that will provide stable funding to public transit systems around the country.

To view photos of the advertisements, click here.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Boston bus driver accused of assaulting snowball thrower

The driver is being charged with assault and battery by means of a dangerous weapon. He was on duty during the Tuesday night incident in Lynn’s Central Square, but an MBTA spokesman did not specify if he was driving the bus at the time

Detroit bus driver falls asleep at wheel, crashes into 8 vehicles

The driver was charged with a misdemeanor traffic violation on Wednesday and could face 93 days in jail.

Maine school district likely to have students use public transit

Starting this fall, the roughly 2,000 students at Portland's three high schools will receive a Metro pass.

Allison,Cummins hybrid-electric system recieves CARB certification

Allows sales of model year 2015 Allison H 40/50 EP™ hybrid propulsion system paired with the Cummins ISB6.7 and ISL9 diesel-electric hybrid engines for transit buses and coaches.

N.Y. MTA expands courtesy ads to bus system

The campaign is similar to the one developed for subways, with the focus on reminding passengers that avoiding certain behaviors can ensure a faster and more pleasant ride for everyone. Reminders include step aside to let others off first; remove your backpack; and don’t clip your nails on the bus.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close