Bus

APTA ad campaign wins international media award

Posted on May 11, 2012

A television and radio ad campaign relating to the federal surface transportation reauthorization bill and featuring former Presidents Reagan and Clinton has been named a 2012 “Hermes Award” winner by the Association of Marketing and Communication Professionals.

The ads were developed by the Washington, D.C.-based American Road & Transportation Builders Association (ARTBA) and American Public Transportation Association (APTA).

The “Hermes Awards” program is an annual, international competition recognizing outstanding creativity in the concept, writing, and design of traditional and emerging media. Entries come from marketing, communication, advertising and public relations organizations from around the globe. This year, judges selected winners from over 4,700 applications.

The radio ad that won the “Gold Award” in the category of “Audio Advocacy,” and the television ad, which earned “Honorable Mention,” in the “TV Advocacy” category, feature excerpts of the two men during their respective presidencies talking about the importance of highway and transit investment to the economy. The goal of the campaign was to elevate transportation higher on the congressional agenda, and urge the House and Senate to move forward on a long-term infrastructure reauthorization bill.

Produced in partnership with Something Else Strategies, the ad has won three other national and international awards since it was unveiled in 2011.

View comments or post a comment on this story. (0 Comments)

More News

DCTA receives $2.6M to construct bus maintenance facility

The new facility will accommodate up to 45 buses and provide cost savings for the agency, with less buses having to travel to an alternate facility.

New York MTA to unveil Bus Action Plan to improve service

This is the first of several action plans to be released by NYCT President Andy Byford to shape his overarching corporate plan due within his first 100 days on the job.

Santa Monica's Big Blue Bus earns APTA Gold Safety, Security Award

BBB has steadily decreased its preventable accident rate from 2.21 accidents per 100,000 miles in fiscal year 2015 to 1.83 accidents per 100,000 miles in FY 2017.

Forest River returns to BusCon 2018 as Platinum Sponsor

The company will mark its return with a nearly 7,000 square-foot booth, showcasing a range of vehicles suitable for a variety of public and private sector transportation providers.

NYCT orders 108 Xcelsior 60-foot New Flyer buses

The order adds 216 equivalent units to New Flyers firm order backlog.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close