Bus

APTA ad campaign wins international media award

Posted on May 11, 2012

A television and radio ad campaign relating to the federal surface transportation reauthorization bill and featuring former Presidents Reagan and Clinton has been named a 2012 “Hermes Award” winner by the Association of Marketing and Communication Professionals.

The ads were developed by the Washington, D.C.-based American Road & Transportation Builders Association (ARTBA) and American Public Transportation Association (APTA).

The “Hermes Awards” program is an annual, international competition recognizing outstanding creativity in the concept, writing, and design of traditional and emerging media. Entries come from marketing, communication, advertising and public relations organizations from around the globe. This year, judges selected winners from over 4,700 applications.

The radio ad that won the “Gold Award” in the category of “Audio Advocacy,” and the television ad, which earned “Honorable Mention,” in the “TV Advocacy” category, feature excerpts of the two men during their respective presidencies talking about the importance of highway and transit investment to the economy. The goal of the campaign was to elevate transportation higher on the congressional agenda, and urge the House and Senate to move forward on a long-term infrastructure reauthorization bill.

Produced in partnership with Something Else Strategies, the ad has won three other national and international awards since it was unveiled in 2011.

View comments or post a comment on this story. (0 Comments)

More News

BC Transit piloting video cameras on buses

Up to six cameras will be installed on each bus. There is no live monitoring of the video which will only be removed and viewed by authorized security staff following a reported incident. Only video required for security purposes will be retained, all other video will be erased.

Calif. agencies approve merger

Pending adoption by its member entities, the merger between Victor Valley Transit Authority and Barstow Area Transit is slated to take effect July 1, 2015.

MCI Stands Up for Transportation in Pembina, Chicago and Louisville

Officials at MCI’s Pembina plant included Rep. Kevin Cramer, R-N.D.; North Dakota Commerce Department Commissioner Alan Anderson; Gail Hand, northeastern director for Sen Heidi Heitkamp, D-N.D.; Tom Brusegaard, regional director for Sen. John Hoeven, R-N.D;  Pembina County Commissioner Hetty Walker; and Cavalier, N.D. Mayor Ken Briese.

Uber adds rickshaws to service in India

Drivers are told to say ‘namaste,’ a common Indian greeting, and are encouraged to use their meters. Uber pays its drivers an additional 40 rupees, or just over 60 cents, per ride on top of the fare.

2,627 complaints lodged on Fla.'s HART bus system

The unedited complaints represent only one side of the story and often are fired off by people who are upset. HART says its own GPS and video technology shows many are plain wrong. The agency relies upon the list to target areas of customer service that are in need of improvement.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close