Bus

APTA ad campaign wins international media award

Posted on May 11, 2012

A television and radio ad campaign relating to the federal surface transportation reauthorization bill and featuring former Presidents Reagan and Clinton has been named a 2012 “Hermes Award” winner by the Association of Marketing and Communication Professionals.

The ads were developed by the Washington, D.C.-based American Road & Transportation Builders Association (ARTBA) and American Public Transportation Association (APTA).

The “Hermes Awards” program is an annual, international competition recognizing outstanding creativity in the concept, writing, and design of traditional and emerging media. Entries come from marketing, communication, advertising and public relations organizations from around the globe. This year, judges selected winners from over 4,700 applications.

The radio ad that won the “Gold Award” in the category of “Audio Advocacy,” and the television ad, which earned “Honorable Mention,” in the “TV Advocacy” category, feature excerpts of the two men during their respective presidencies talking about the importance of highway and transit investment to the economy. The goal of the campaign was to elevate transportation higher on the congressional agenda, and urge the House and Senate to move forward on a long-term infrastructure reauthorization bill.

Produced in partnership with Something Else Strategies, the ad has won three other national and international awards since it was unveiled in 2011.

View comments or post a comment on this story. (0 Comments)

More News

Chinese company unveils 'Transit Elevated Bus'

The bus is supported by two legs that run along rails laid along the roadside. The legs allow the buses frame to glide high above the gridlock at speeds of up to approximately 37 miles per hour.

Last Chance for Innovative Solutions Award submissions

Have you recently partnered with a solutions provider within the last year to implement a new innovation at your operation that has helped you save money, run more efficiently, streamline operations, improved customer satisfaction or increased ridership? Tell us what you did and how it has positively impacted your business.

NY MTA introduces the first of more than 2,000 state-of-the-art buses

After more than three decades of bearing more than a passing resemblance to refrigerators on wheels, the appearance of North America’s largest transit bus fleet is undergoing a stunning transformation

NY MTA rolls out first of 75 state-of-the-art New Flyer buses

In March, Gov. Cuomo announced the addition of 2,042 buses, equipped with Wi-Fi and USB charging ports, to the MTA fleet over the next five years, replacing 40% of the current fleet.

Dallas' DART takes top spot at APTA's International Bus Roadeo

The Grand Champion Award recognizes the system with the highest combined bus operator and maintenance team score.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close