Bus

Dunkin' Donuts sprays coffee smell in buses to boost sales

Posted on July 26, 2012

Photo credit: Seoul City, Korea Dunkin Donuts by Whity via Wikimedia Commons.
Photo credit: Seoul City, Korea Dunkin Donuts by Whity via Wikimedia Commons.
BOSTON — In an effort to boost sales, Dunkin' Donuts sprayed the smell of coffee on buses in Seoul, South Korea. The spray, known as “Flavor Radio,”  was set off by the sound of the company’s advertisement when it played on the buses speakers.

Dunkin’ Donuts, which ran the testing for several months before it ended in April, reported that their coffee sales went up by 29% during the campaign, BostInno.com reported.

To read the full story, click here.

RELATED ARTICLE: Click here to read about another unique advertising partnership.

View comments or post a comment on this story. (0 Comments)

More News

San Diego's MTS bus service gets $2M boost

The changes to approximately 60 bus routes were approved by the MTS Board of Directors at its meeting on Thursday.

METRO Magazine launching new transit bus event

TBX is designed to connect an influential group of public transportation bus operators with a select group of product and service suppliers for an exchange of information, ideas, and solutions.

Transportation's future, electric vehicles hot topics at BusCon 2017

The show featured nearly 135 exhibitors and close to 60 vehicles, ranging from transit buses to motorcoaches and cutaways to vans, as well as some of the latest technologies available to operators on the market today.

N.C.'s CATS adds 9 new MCI Commuter Coaches

The latest MCI additions to CATS fleet feature the newest clean-diesel engine technology for near-zero emissions and improved fuel economy.

Proterra bus sets world record, drives 1K-plus miles on single charge

The 40-foot Catalyst E2 max traveled 1,101.2 miles this month with 660 kWh of energy storage capacity at the Navistar Proving Grounds in New Carlisle, Ind.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close