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Calif.’s Omnitrans launches rebranding

Posted on August 10, 2012

San Bernardino, Calif.-based Omnitrans will unveil its new logo, slogan and fleet graphics to the public on August 15.

The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.

The agency’s New Flyer Xcelsior 2012 40-foot transit buses will feature bold new graphics. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.

New buses feature three-bike racks, an upgrade from the two-bike capacity racks on the existing fleet. “Our customers have asked for three-bike racks to keep up with demand,” said CEO/GM Milo Victoria. Omnitrans transports over 300,000 bikes each year.

The agency will give away a new bike to the winner of a “Rack and Roll” contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. A VIP competition will feature local elected officials loading bicycles.

Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.

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