Bus

Calif.’s Omnitrans launches rebranding

Posted on August 10, 2012

San Bernardino, Calif.-based Omnitrans will unveil its new logo, slogan and fleet graphics to the public on August 15.

The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.

The agency’s New Flyer Xcelsior 2012 40-foot transit buses will feature bold new graphics. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.

New buses feature three-bike racks, an upgrade from the two-bike capacity racks on the existing fleet. “Our customers have asked for three-bike racks to keep up with demand,” said CEO/GM Milo Victoria. Omnitrans transports over 300,000 bikes each year.

The agency will give away a new bike to the winner of a “Rack and Roll” contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. A VIP competition will feature local elected officials loading bicycles.

Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.

View comments or post a comment on this story. (0 Comments)

More News

New Flyer, King County Metro celebrate 10,000th Xcelsior bus

The artic is propelled by low-emission, hybrid technologies that reduce air pollution and help evolve KCM’s transit bus fleet with lower emission solutions.

Electric bus sales to surge even faster than EVs, new study says

Sales of electric cars racing to 28%, and those of electric buses to 84%, of their respective global markets by 2030.

Alexander Dennis wins award for excellence in international trade

Recipients were nominated and selected by the Department for International Trade, with the awards presented at a gala in Stirling, Scotland by Dr. Liam Fox, Secretary of State for International Trade and President of the Board of Trade.

San Francisco commits to all-electric bus fleet by 2035

Muni is developing “Green Zones” to test current hybrid vehicles and their ability to run only on battery power.

U. of Colo. to host New Flyer battery-electric bus demo

The event will occur on Friday, May 18 from 1 p.m. to 3 p.m. at the university’s Sustainability, Energy, and Environment Complex.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close