Bus

N.Y. MTA updates website

Posted on September 18, 2012

The homepage of the Metropolitan Transportation Authority (MTA) now features a bigger and more functional TripPlanner, which has two new tabs — "Service in the Area" and "Schedules." As a result of the enhancement, the homepage is now longer, featuring bigger links to other useful and popular MTA online services. The homepage will also feature an advertisement for the first time.

The biggest change to the website is the expanded TripPlanner utility. Without even leaving the homepage, MTA customers now can get access to features that have proven popular but have not been accessible from the homepage. By clicking on the "Service in the Area" tab, customers are invited to type in an address, intersection or landmark. They'll immediately see a list of subway, bus and railroad routes that are nearby. Meanwhile, the "Schedules" tab puts train and bus schedules for any MTA service just one click away.

"Our overall goal is to get useful information into the hands of our customers as quickly and easily as possible," said Paul J. Fleuranges, MTA sr. director, corporate and internal communications. "TripPlanner is probably the most powerful tool on our homepage, and now we've expanded it and made it even more useful. All of the other changes to the homepage — increased visibility for a number of new links, and advertising — were made as a result of the change to TripPlanner.”

The homepage now includes more inviting, bigger photos in the "News" section, which is featured prominently in the center of the page. In addition, the following links have been expanded or re-established on the homepage:

  • Customer Self Service
  • Ways to Save
  •  App Center
  •  MTA Capital Program

Further down, users now see an advertisement for the first time. The ad is horizontally oriented and located unobtrusively at the bottom of the page, so as to avoid interfering with MTA content. The MTA generates approximately $30,000 to $35,000 a month, or just over $1,000 a day, from advertisements carried on about 200 internal pages within its website. The homepage ad will boost that number.

The changes to the website build upon earlier improvements made in 2010 and 2011 that have enhanced the ease of navigating the website, brought more real-time service-related information to the forefront, and generated increased customer usage.

View comments or post a comment on this story. (0 Comments)

More News

L.A. Metro opens new 'green' bus facility

Division 13 will serve as a bus maintenance, operations and service facility with a multi-level parking garage that accommodates 200 CNG buses, fueling equipment, transportation offices and support areas.

Starcraft Bus named Ford's top volume pool account for 10th year

The company has purchased and sold more Ford E-Series chassis than any other bus manufacturer in North America since 2006.

Cummins announces new 'SmartEfficiency' initiative

The product improvement plan focuses on improved fuel efficiency, lower total cost of ownership and improved uptime.

Bluetooth, Wi-Fi sensing from mobile devices may help improve bus service

University of Washington researchers have developed an inexpensive system that uses Wi-Fi and Bluetooth signals from passengers’ mobile phones and devices to collect better data about where bus riders get on and off, how many people use a given stop and even how long they wait to transfer to another bus.

'Off route' Calif. bus driver runs double-decker into bridge

According to the agency transit manager, the driver “got off route” and drove under the bridge, though why is still under investigation. The bus was out-of-service and had no passengers at the time.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close