Bus

N.Y. MTA updates website

Posted on September 18, 2012

The homepage of the Metropolitan Transportation Authority (MTA) now features a bigger and more functional TripPlanner, which has two new tabs — "Service in the Area" and "Schedules." As a result of the enhancement, the homepage is now longer, featuring bigger links to other useful and popular MTA online services. The homepage will also feature an advertisement for the first time.

The biggest change to the website is the expanded TripPlanner utility. Without even leaving the homepage, MTA customers now can get access to features that have proven popular but have not been accessible from the homepage. By clicking on the "Service in the Area" tab, customers are invited to type in an address, intersection or landmark. They'll immediately see a list of subway, bus and railroad routes that are nearby. Meanwhile, the "Schedules" tab puts train and bus schedules for any MTA service just one click away.

"Our overall goal is to get useful information into the hands of our customers as quickly and easily as possible," said Paul J. Fleuranges, MTA sr. director, corporate and internal communications. "TripPlanner is probably the most powerful tool on our homepage, and now we've expanded it and made it even more useful. All of the other changes to the homepage — increased visibility for a number of new links, and advertising — were made as a result of the change to TripPlanner.”

The homepage now includes more inviting, bigger photos in the "News" section, which is featured prominently in the center of the page. In addition, the following links have been expanded or re-established on the homepage:

  • Customer Self Service
  • Ways to Save
  •  App Center
  •  MTA Capital Program

Further down, users now see an advertisement for the first time. The ad is horizontally oriented and located unobtrusively at the bottom of the page, so as to avoid interfering with MTA content. The MTA generates approximately $30,000 to $35,000 a month, or just over $1,000 a day, from advertisements carried on about 200 internal pages within its website. The homepage ad will boost that number.

The changes to the website build upon earlier improvements made in 2010 and 2011 that have enhanced the ease of navigating the website, brought more real-time service-related information to the forefront, and generated increased customer usage.

View comments or post a comment on this story. (0 Comments)

More News

Denver RTD unveils its Flatiron Flyer BRT vehicle

The Flatiron Flyer buses, which were supplied by MCI and can carry 57 passengers each, are specially branded with a unique blue-and-sunrise-orange paint scheme designed by RTD and a U.S. 36 corridor stakeholder group.

Safe Fleet acquires Hadley's bus, motorcoach mirror product lines

The Hadley mirror business will remain in Elkhart, Ind., but will relocate from the Hadley site to its own production facility over the next few months. The management, engineering, customer service, administrative and production personnel of the Hadley mirror business will remain with the business and transition to Safe Fleet.

BusCon returns to Indy

Each year, more and more people look forward to BusCon as a chance to network, learn about new trends and technology, and gain the tools that are necessary to revitalize the way they tackle their own operations.

Project team wins award for N.Y. bus time displays

The countdown clocks were developed in part to address concerns about the overall accessibility of MTA’s Bus Time system, which sends wait-time information to riders via text message, a QR code scan, or over a web site.

Boston could benefit from more BRT, report says

The report argues that the city should be pushing for the “gold standard” of BRT. That would include a control station that monitors buses and ensures they come at well-spaced intervals and enclosed stops that shelter customers.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close