Bus

Fla.’s HART launches digital advertising

Posted on January 24, 2013

This month, Hillsborough Area Regional Transit Authority (HART) kicked off a new advertising program that will use the existing annunciation system on buses to broadcast 10- to 15-second messages.

The program is managed by transit media firm Commuter Advertising, which enables time and location-based commercials triggered by GPS systems. HART is one of 10 transit agencies in the U.S. to embrace this new transit advertising technology.

The contract with Commuter Advertising represents a new advertising revenue stream for HART; projected revenue to HART over a five-year period is more than $460,000. In addition, HART will use this system for public service announcements about changes to bus routes or schedules, and to build relationships with businesses at bus stops -- all with zero impact to HART operations.

"HART has always been diligent about operating as efficiently as possible and identifying innovative practices that save taxpayer money and improve the long-term financial sustainability of this agency," said HART Chief Executive Officer Philip Hale. "Not only does this represent new revenue for HART and introduces a new advertising option for this market, HART and Commuter Advertising are offering the opportunity for advertisers of small businesses to affordably promote their services or products to very targeted audiences."

                                                                                                                      Commuter Advertising will complement current HART advertising options, such as bus and shelter advertising. These programs exceeded projections in fiscal year 2012:  Total actual revenue generated from these programs was $770,771, while the budgeted revenue was $530,000.

Customers will begin hearing HART public service announcements through January and February as the system is tested before paid advertisements are published. Paid advertisements, for which Commuter Advertising has already garnered interest, will begin after the initial testing stages. Commuter Advertising will then conduct surveys within 6 to 9 months to ensure advertising announcements are well received by HART customers.

View comments or post a comment on this story. (0 Comments)

More News

Alexander Dennis lands double-deck bus order

The 13 buses will have capacity for 120 passengers, 79 of them seated, and will enter service from July 2019 to replace and enlarge tl’s double-deck fleet.

Nova Bus lands largest North American bus order

The five-year contract, covering the period from 2020 to 2024, calls for the delivery of 497 40-foot hybrid buses LFS HEV and up to 1,028 vehicles on option.

BusCon 2018 set to return to Indianapolis in October

Registration is open now for this year's show, which will include a look at electric buses and autonomous vehicles, as well as training courses from NTI and EnerDel.

Creative Bus Sales orders 100 GreenPower buses

The order includes the 15 buses for inventory and demonstration that are on order with GreenPower.

First Transit names new VP, west region operations

Fadi Chakbazof will be responsible for all operations in the west region, reporting directly to Beverly Edwards, COO.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close