Bus

MBTA unveils ‘Courtesy Critters’ for campaign

Posted on February 8, 2013

The Massachusetts Bay Transportation Authority (MBTA) introduced the “Courtesy Critters” as part of its latest “Courtesy Counts” campaign. This is the fifth campaign in twelve years the agency launched as a friendly reminder to all of its customers of some things to keep in mind to ensure all riders have a pleasant and comfortable trip.

This is the first time the campaign has used such a light, humor-based tone to get these important messages across. Using the voice of various animals related to the reminder is done to make riders smile while reinforcing public transit etiquette.

“Riding the T every day, I know how important it is to be respectful and kind to fellow passengers as well as operators,” said MBTA GM Dr. Beverly Scott. “Sometimes we need to be reminded of the basics and hopefully it will make everyone’s commute a more pleasant one.”

The suggestions given in the campaigns are based on common customer feedback and suggestions, such as sneezing into your elbow or giving up your seat for the elderly or disabled. The newest reminder — to be courteous to bus and train operators — has been added as the result of a recent string of abusive incidents targeting drivers. A cast of crabs is coming on board to remind riders to be nice to operators — and how much they appreciate it when you are.

The crabs will join five other groups of animals to bring these friendly reminders to customers, including a group of pigs and piglets that have come together to remind riders not to hog a seat, especially from an elderly or disabled person who might need it more, and a posse of parrots that might squawk, but know not to do it on the phone in a crowded bus or train.

Six different signs were designed in-house in the MBTA’s Marketing Communications department & a total of 2,400 signs will be put up throughout the MBTA system, in both trains and buses.

View comments or post a comment on this story. (0 Comments)

More News

First Transit awarded Philadelphia American Airlines shuttle ops contract

The company will transport passengers on the ramp side of the airport between all terminals serving the airline. The contract also includes preventative maintenance.

REV Bus Group partners with Schetky NW Bus Sales for spring events

Will present Champion Bus unit at Schetky booth at the Argentum Senior Living Executive Conference and Tradeshow (formerly ALFA) in Denver May 9 to 12.

XL Hybrids introduces cloud-based fleet analytics system

XL Link is currently measuring key performance indicators in vehicles equipped with XL3® Hybrid Electric Drive Systems for major fleets, such as the City of Boston, Yale University, AmeriPride Services and Montgomery County, Md., to name a few.

Truck plows into Las Vegas transit bus, injures 15

One truck passenger, a woman who wasn’t wearing a seat belt, is in critical condition with life-threatening injuries, while the driver and the other occupants of the truck were also hospitalized with nonlife-threatening injuries, including broken legs. Ten bus passengers also were sent to hospitals, but their injuries were minor or nonlife-threatening.

Haldex launches Midland value line brand in North America

Midland products today include actuators, air tanks, air coils and air tubes as well as electrical coils, clutch, fittings, glad-hands and water pumps.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close