Bus

MBTA unveils ‘Courtesy Critters’ for campaign

Posted on February 8, 2013

The Massachusetts Bay Transportation Authority (MBTA) introduced the “Courtesy Critters” as part of its latest “Courtesy Counts” campaign. This is the fifth campaign in twelve years the agency launched as a friendly reminder to all of its customers of some things to keep in mind to ensure all riders have a pleasant and comfortable trip.

This is the first time the campaign has used such a light, humor-based tone to get these important messages across. Using the voice of various animals related to the reminder is done to make riders smile while reinforcing public transit etiquette.

“Riding the T every day, I know how important it is to be respectful and kind to fellow passengers as well as operators,” said MBTA GM Dr. Beverly Scott. “Sometimes we need to be reminded of the basics and hopefully it will make everyone’s commute a more pleasant one.”

The suggestions given in the campaigns are based on common customer feedback and suggestions, such as sneezing into your elbow or giving up your seat for the elderly or disabled. The newest reminder — to be courteous to bus and train operators — has been added as the result of a recent string of abusive incidents targeting drivers. A cast of crabs is coming on board to remind riders to be nice to operators — and how much they appreciate it when you are.

The crabs will join five other groups of animals to bring these friendly reminders to customers, including a group of pigs and piglets that have come together to remind riders not to hog a seat, especially from an elderly or disabled person who might need it more, and a posse of parrots that might squawk, but know not to do it on the phone in a crowded bus or train.

Six different signs were designed in-house in the MBTA’s Marketing Communications department & a total of 2,400 signs will be put up throughout the MBTA system, in both trains and buses.

View comments or post a comment on this story. (0 Comments)

More News

Calif. purchase incentives now available for New Flyer electric buses

The Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project was created by the California Air Resources Board to speed the early market introduction of clean, low-carbon hybrid and electric vehicles and is administered and implemented through a partnership with CALSTART.

REI receives New Flyer's gold 'Supplier' award

The company was recognized for exceeding delivery expectations for the fourth year in a row.

Luxury bus Leap Transit shut down for operating illegally

The startup was recently granted what’s known as the “authority to operate” — a precursor to an official license. But by driving its route between the Marina district and the Financial District without a license, regulators determined that Leap was breaking the law, according to SFGate.

New York MTA bus ridership down

Tens of thousands have been ditching the bus in Brooklyn and Manhattan, while there were modest gains on Bronx and Staten Island routes; Queens had a small decline in ridership, according to the MTA figures. The decline is attributed to traffic congestion and fare hikes.

DC Circulator set to intro new diesel-electric buses

In addition to being more energy efficient, the new buses will have better air conditioning and USB ports for riders to charge their phones.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close