Bus

L.A. Metro launches bike safety campaign

Posted on March 19, 2013

The Los Angeles County Metropolitan Transportation Authority (Metro) is launching a new campaign to increase bicycle safety.

The campaign will include messages on the back of 75 Metro buses, 135 billboards and spots on 21 local radio stations throughout the region. The campaign, called "Every Lane is a Bike Lane ... Bicyclists may need a full lane; Please share the road," will run between March and May, leading up to Bike Week L.A. May 13 to 17

With bicycling increasing in popularity as a viable transportation mode, more biking events like CicLAvia and more new bikeways being installed on a regular basis, Metro's extensive campaign will help raise motorist awareness that cyclists have equal rights and responsibilities to the road per the California Vehicle Code.

"The breakneck pace of bikeway construction demonstrates that Los Angeles is riding fast on its way to becoming a truly bike-friendly city," said L.A. City Mayor Antonio Villariagosa. "As more cyclists take to our streets we need to ensure that safety and awareness are of utmost importance as our riders share the road."

It is becoming increasingly important for motorists and cyclists to safely co-exist on the region's roadways. In L.A. County, 19% of all trips are made by walking and biking, but bicyclists and pedestrians make up 395 of roadway fatalities.

In the Southern California region, nearly 4% of all traffic-related fatalities involved cyclists, and 4.3% of all traffic-related injuries involved cyclists.

As part of its overall bicycle safety campaign, Metro also plans to begin traffic skills courses for bicyclists to help ensure cyclists know their responsibilities for riding safely on local streets. Additionally, Metro is planning to sponsor 20 bike rides to further promote safe cycling in Los Angeles County.

This bicycle safety campaign is made possible by Metro's Bicycle Program, which has worked closely with the bicycle community on numerous initiatives related to bicycling and transit. Since 1993, Metro has funded more than $100 million in bicycle improvement projects in the county.

View comments or post a comment on this story. (0 Comments)

More News

BC Transit piloting video cameras on buses

Up to six cameras will be installed on each bus. There is no live monitoring of the video which will only be removed and viewed by authorized security staff following a reported incident. Only video required for security purposes will be retained, all other video will be erased.

Calif. agencies approve merger

Pending adoption by its member entities, the merger between Victor Valley Transit Authority and Barstow Area Transit is slated to take effect July 1, 2015.

MCI Stands Up for Transportation in Pembina, Chicago and Louisville

Officials at MCI’s Pembina plant included Rep. Kevin Cramer, R-N.D.; North Dakota Commerce Department Commissioner Alan Anderson; Gail Hand, northeastern director for Sen Heidi Heitkamp, D-N.D.; Tom Brusegaard, regional director for Sen. John Hoeven, R-N.D;  Pembina County Commissioner Hetty Walker; and Cavalier, N.D. Mayor Ken Briese.

Uber adds rickshaws to service in India

Drivers are told to say ‘namaste,’ a common Indian greeting, and are encouraged to use their meters. Uber pays its drivers an additional 40 rupees, or just over 60 cents, per ride on top of the fare.

2,627 complaints lodged on Fla.'s HART bus system

The unedited complaints represent only one side of the story and often are fired off by people who are upset. HART says its own GPS and video technology shows many are plain wrong. The agency relies upon the list to target areas of customer service that are in need of improvement.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close