Bus

L.A. Metro launches bike safety campaign

Posted on March 19, 2013

The Los Angeles County Metropolitan Transportation Authority (Metro) is launching a new campaign to increase bicycle safety.

The campaign will include messages on the back of 75 Metro buses, 135 billboards and spots on 21 local radio stations throughout the region. The campaign, called "Every Lane is a Bike Lane ... Bicyclists may need a full lane; Please share the road," will run between March and May, leading up to Bike Week L.A. May 13 to 17

With bicycling increasing in popularity as a viable transportation mode, more biking events like CicLAvia and more new bikeways being installed on a regular basis, Metro's extensive campaign will help raise motorist awareness that cyclists have equal rights and responsibilities to the road per the California Vehicle Code.

"The breakneck pace of bikeway construction demonstrates that Los Angeles is riding fast on its way to becoming a truly bike-friendly city," said L.A. City Mayor Antonio Villariagosa. "As more cyclists take to our streets we need to ensure that safety and awareness are of utmost importance as our riders share the road."

It is becoming increasingly important for motorists and cyclists to safely co-exist on the region's roadways. In L.A. County, 19% of all trips are made by walking and biking, but bicyclists and pedestrians make up 395 of roadway fatalities.

In the Southern California region, nearly 4% of all traffic-related fatalities involved cyclists, and 4.3% of all traffic-related injuries involved cyclists.

As part of its overall bicycle safety campaign, Metro also plans to begin traffic skills courses for bicyclists to help ensure cyclists know their responsibilities for riding safely on local streets. Additionally, Metro is planning to sponsor 20 bike rides to further promote safe cycling in Los Angeles County.

This bicycle safety campaign is made possible by Metro's Bicycle Program, which has worked closely with the bicycle community on numerous initiatives related to bicycling and transit. Since 1993, Metro has funded more than $100 million in bicycle improvement projects in the county.

View comments or post a comment on this story. (0 Comments)

More News

VIA debuts first of 400-plus new CNG buses

The new 40-foot buses, manufactured by Nova Bus, feature a 67-passenger capacity.

Lane Transit District seeks $30M from state for BRT

LTD is hoping to get the money in the form of Oregon Lottery-backed bonds, to use as matching funds for a federal grant it plans to apply for.

REV Group acquires Midwest Automotive Designs

The acquisition enhances REV’s product offerings in the commercial segment of its bus division, by adding multiple products for the luxury limousine, charter and tour bus markets.

NJ Transit awards MCI 2nd year of 6-year Commuter Coach contract

The company’s three-decade relationship with NJ TRANSIT continued in November 2015 with the company winning a competitive procurement to manufacture and deliver up to 1,222 commuter coaches.

ARBOC releases Ford Spirit of Independence model

The vehicle features a 96-inch width and a flat floor design that allows stress-free maneuverability for up to fifteen ambulatory and five wheelchair passengers, according to the company.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close