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With an annual operating budget of approximately $65 million, the Indianapolis Public Transportation Corp. (IndyGo) provides public bus transit services to residents and visitors throughout Marion County — operating 30 local fixed routes and 155 buses as well as its Open Door ADA paratransit service.
Ridership has slowly grown from just over eight million in 2009 to 10.2 million in 2012, with that growth continuing or holding reasonably steady over the first few months of 2013.
“The demand is there. Last year, we provided more than 10 million rides, if you add in our paratransit service numbers. We are projecting hitting 10 million rides on our fixed-route services alone in 2013,” said Bryan Luellen, manager, marketing at IndyGo. “We are doing a lot of outreach with individual organizations as well as through our mass marketing campaigns — we feel these two strategies are helping augment the conversation about mass transit in the county.”
Super Bowl XLVI, with its special events, pre-game activities, festivities, and scarce or high-priced parking that came with it, contributed to part of IndyGo’s 2012 growth. Over a 10-day span culminating on Super Bowl Sunday, IndyGo delivered 325,212 rides — 39% more rides than a typical week. A more encouraging sign, perhaps, is that ridership in that same span of 2013 only saw a half-percent dip, according to Luellen.