Albuquerque adds real-time phone updates

Posted on May 30, 2013

Commuters in Albuquerque are now able to get the latest information on bus schedules delivered instantly to their mobile phone via AT&T Global Smart Messaging Suite (GSMS).

ABQ Ride, the city of Albuquerque’s transit department, launched the service as a way to communicate more effectively with riders. Commuters are able to send a text to a short code and receive the latest information on when the next bus will depart or possible delays incurred along certain routes.

“It was clear that something had to be done to offer our riders a more efficient way of obtaining transit information. When a rider is in a hurry the last thing they want to do is call and wait for a representative to look up that information,” said Mayor Richard J. Berry. “AT&T Global Smart Messaging Suite gives riders the bus information they need right at the tip of their fingers, while also helping the city alleviate demand on our contact center.”

The City of Albuquerque realized a more responsive and flexible communication approach would not only help its riders, but also its bottom line. More than 50% of the calls to their 311 contact center were related to transit — the number one question being, “when is the next bus coming?”

Each call cost the city about $2 to answer. A solution was needed to reduce the volume of calls and offer riders a convenient way to obtain information without solely relying on paper schedules or PDF files accessible on the Web.

The cloud-based AT&T GSMS application easily integrated with ABQ Ride’s existing Google Transit-route data-format without any significant modifications making installation quick and easy. The department is currently working on posting signs at all 2,700 locations with the assigned bus stop number and bus route to use for the application.

In the future, ABQ Ride plans to expand the capabilities to include location-based services, proactive notification of route changes, key word inquiries and rider surveys.

View comments or post a comment on this story. (0 Comments)

More News

COTA awards contract to New Flyer for up to 154 CNG buses

The contract includes 28 firm orders with options to purchase an additional 126 CNG 40-foot, heavy-duty transit buses, which will replace end-of-life vehicles with more efficient CNG buses over the next five years.

El Paso receives first of 6 restored vintage streetcars

The 1937 Presidents' Conference Committee streetcars will be put into service for the first time since 1974.

DART to add 82 New Flyer CNG buses

The contract, which supports new services beginning in spring 2019, includes 41 firm orders with options to purchase an additional 41 CNG 40-foot, heavy-duty vehicles.

NY MTA unveils 'first-of-its-kind' bus performance dashboard

The data on the bus performance dashboard is based on farebox, GPS, and other information and can be filtered by borough; types of service, such as local/limited, express, or Select Bus Service; and time periods, such as weekday peak or off-peak hours.

New Flyer to deliver 8 CNG buses for BC Transit

BC Transit connects over 52.3 million customers in partnership with 59 local governments across 130 communities in the British Columbia province every year.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close