Bus

Foothill Transit to unveil new fleet branding

Posted on October 25, 2013

Foothill Transit will unveil its new fleet design — the first complete redesign in the agency’s 25-year history — on Oct. 30.

The launch of the new exterior design coincides with several agency milestones: the purchase of 64 new compressed natural gas (CNG) buses from NABI Inc., which facilitates the retirement of Foothill Transit’s last diesel bus, making the fleet 100% alternative fueled (CNG or electric); the celebration of Foothill Transit’s 25th anniversary; the delivery of 12 new electric buses that will make the transit system’s Line 291 the first all-electric bus line in Southern California; and the opening of the agency’s first ever park & ride structure in the City of Industry.

Foothill Transit’s buses have sported an all-white exterior with simple blue striping and the Foothill Transit logo.

The agency reviewed more than 150 concepts in early 2013. The final design that was selected pays homage to the original blue striping and bright white exterior while adding more shape and color. The inclusion of green is intended to mimic the hills of the foothill communities while conveying the message that Foothill Transit is a green transportation option, highlighting the agency’s commitment to the local environment.

“Foothill Transit’s buses are our how our communities identify us,” said Doran Barnes, executive director, Foothill Transit. “We wanted them to say more about who we are, how far we’ve come and where we want to go.”

Foothill Transit will also continue its commitment to prohibiting exterior advertising on its buses. This commitment is part of the agency’s bylaws and helps maintain a clean, uncluttered exterior that customers and local communities can be proud of.

Foothill Transit launched a teaser campaign with the message, “Let’s paint the town green,” in early October 2013. The unveiling bus, number 2100, will be the only redesigned bus in the fleet until other new vehicles arrive later this year.

Following the unveiling, Foothill Transit customers will get a chance to win a free Foothill Transit 31-Day bus pass if they spot bus 2100 while it is out in service.  

View comments or post a comment on this story. (0 Comments)

More News

Maine's Greater Portland Transit adds pass for high school students

The Transit Pass allows free and unlimited use of METRO bus routes during the academic school year, including weekends and break periods.

San Francisco introduces interactive, online performance dashboards

The site contains results from 13 key areas, including the percentage of on-time performance, mode share, crime stats, the agency’s carbon footprint, collision data and other information aligned with the SFMTA’s strategic plan.

ABC founder, industry icon Clancy Cornell passes

The founder of ABC Companies, Clancy grew a small transport service — Faribault Bus Service — into an industry force leaving an indelible list of accomplishments and memories in his path.

Chicago to buy 125 new buses per Mayor's 'modernization' plan

The new bus order is part of a contract CTA awarded to Nova Bus in January 2013. The new buses will replace the oldest vehicles in the fleet – the Nova 6400-series buses, which were purchased between 2000-2002.

Allied Specialty Vehicles names Furman to VP sales post for ASV Bus

Shawn Furman has been named southeast regional VP of sales for ASV Bus. Furman will represent ASV’s commercial, transit and school bus brands and report to John Walsh, vice president of sales and marketing for ASV Bus.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close