Bus

OCTA launches bus safety campaign

Posted on January 2, 2014

Orange County Transportation Authority (OCTA) launched a series of videos, contests, and social media messaging designed to educate both new and experienced riders about bus safety.

The program encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.

The bus safety promotional campaign is integrated across all bus rider contact points through engaging comic-book style graphics and messaging. Distribution includes promotional advertisements on buses, promotional flyers provided to senior centers, city halls, libraries, employers, schools and transit centers, and digital channels such as the OCTA website, Facebook page, YouTube channel and Twitter accounts.

Produced by the OCTA Digital Communications team, the four videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting.

Riders are encouraged to take the quiz after watching each video and can enter the contest four times, once for each video. They can also “like” OCTA on Facebook to get weekly safety tips and access to other  content.

Check out one of the videos below:

View comments or post a comment on this story. (0 Comments)

More News

Fla.'s JTA recieves $7.2M for BRT project

Will be used to improve sidewalks and ADA ramps within a half mile of the First Coast Flyer™ North Corridor stations and construct pedestrian access to the Armsdale Park-n-Ride facility.

2 NJ Transit buses collide in Lincoln Tunnel

Of the 20 people injured, none were considered serious and 13 were transported by New York City EMS to hospitals.

AC Transit launches on-demand bus service

Riders using a desktop computer, smart phone device or traditional telephone can schedule their pick-up and desired drop-off locations: reducing their wait time, arriving at their destination faster, and increasing the overall rider experience.

MVTA 'Bus on Shoulder' vehicles equipped with MTS guidance tech

The advanced Driver Assist System, utilizing a licensed GPS technology developed by the University of Minnesota, provides feedback to the driver regarding lane position – via graphic driver alert displays, virtual mirror, vibrating seat and actuated steering.

ABC Companies sells Ameritrans Bus assets

In an overall business review, it was determined this division no longer fit in ABC's overall growth strategy. The company will continue to provide parts and warranty support for Ameritrans products.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close