Bus

OCTA launches bus safety campaign

Posted on January 2, 2014

Orange County Transportation Authority (OCTA) launched a series of videos, contests, and social media messaging designed to educate both new and experienced riders about bus safety.

The program encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.

The bus safety promotional campaign is integrated across all bus rider contact points through engaging comic-book style graphics and messaging. Distribution includes promotional advertisements on buses, promotional flyers provided to senior centers, city halls, libraries, employers, schools and transit centers, and digital channels such as the OCTA website, Facebook page, YouTube channel and Twitter accounts.

Produced by the OCTA Digital Communications team, the four videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting.

Riders are encouraged to take the quiz after watching each video and can enter the contest four times, once for each video. They can also “like” OCTA on Facebook to get weekly safety tips and access to other  content.

Check out one of the videos below:

View comments or post a comment on this story. (0 Comments)

More News

Calif.'s OCTA adding more New Flyer CNG buses

The buses will be used on OCTA’s Bravo! 529 Rapid Bus Service, which is Orange County’s rapid bus service that skips stops to decrease commute time.

Schetky Bus and Van Sales opens Ariz. office

The national distributor of commercial buses, school buses, and mobility vans is also committed to providing Arizona with their brand of best-in-class customer service and support.

Grande West names new CEO

Jean-Marc Landry will take over as CEO, while William Trainer will transition from his CEO role to undertake the roles and responsibilities of president and remain as a member of the board of directors.

Calif.'s SamTrans to add 55 New Flyer clean-diesel artics

Staff informed the board that this is intended to be the last diesel bus purchase that SamTrans will make because the Transit District would eventually like to convert its current fleet to electric buses in the future.

San Diego's MTS orders up to 50 more New Flyer CNG buses

MTS currently has 220 40-foot CNG New Flyer buses and 70 60-foot CNG articulated New Flyer buses in operation.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Luxury Coach & Transportation

Please sign in or register to .    Close