Bus

OCTA launches bus safety campaign

Posted on January 2, 2014

Orange County Transportation Authority (OCTA) launched a series of videos, contests, and social media messaging designed to educate both new and experienced riders about bus safety.

The program encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.

The bus safety promotional campaign is integrated across all bus rider contact points through engaging comic-book style graphics and messaging. Distribution includes promotional advertisements on buses, promotional flyers provided to senior centers, city halls, libraries, employers, schools and transit centers, and digital channels such as the OCTA website, Facebook page, YouTube channel and Twitter accounts.

Produced by the OCTA Digital Communications team, the four videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting.

Riders are encouraged to take the quiz after watching each video and can enter the contest four times, once for each video. They can also “like” OCTA on Facebook to get weekly safety tips and access to other  content.

Check out one of the videos below:

View comments or post a comment on this story. (0 Comments)

More News

MCI to manufacture 184 Commuter Coaches for NJ TRANSIT

Through a competitive procurement process, the agency executed a contract with MCI in November 2015 to manufacture and deliver up to 1,219 commuter coaches.

Submit your Innovative Solution now!

Have you recently partnered with a solutions provider within the last year to implement a new innovation at your operation that has helped you save money, run more efficiently, streamline operations, improved customer satisfaction or increased ridership? Tell us what you did and how it has positively impacted your business.

First Transit awarded Philadelphia American Airlines shuttle ops contract

The company will transport passengers on the ramp side of the airport between all terminals serving the airline. The contract also includes preventative maintenance.

REV Bus Group partners with Schetky NW Bus Sales for spring events

Will present Champion Bus unit at Schetky booth at the Argentum Senior Living Executive Conference and Tradeshow (formerly ALFA) in Denver May 9 to 12.

XL Hybrids introduces cloud-based fleet analytics system

XL Link is currently measuring key performance indicators in vehicles equipped with XL3® Hybrid Electric Drive Systems for major fleets, such as the City of Boston, Yale University, AmeriPride Services and Montgomery County, Md., to name a few.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close