Bus

OCTA launches bus safety campaign

Posted on January 2, 2014

Orange County Transportation Authority (OCTA) launched a series of videos, contests, and social media messaging designed to educate both new and experienced riders about bus safety.

The program encourages riders to “Be a Safety Hero!” by watching four short bus safety videos and taking a quiz. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.

The bus safety promotional campaign is integrated across all bus rider contact points through engaging comic-book style graphics and messaging. Distribution includes promotional advertisements on buses, promotional flyers provided to senior centers, city halls, libraries, employers, schools and transit centers, and digital channels such as the OCTA website, Facebook page, YouTube channel and Twitter accounts.

Produced by the OCTA Digital Communications team, the four videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting.

Riders are encouraged to take the quiz after watching each video and can enter the contest four times, once for each video. They can also “like” OCTA on Facebook to get weekly safety tips and access to other  content.

Check out one of the videos below:

View comments or post a comment on this story. (0 Comments)

More News

Denver RTD unveils its Flatiron Flyer BRT vehicle

The Flatiron Flyer buses, which were supplied by MCI and can carry 57 passengers each, are specially branded with a unique blue-and-sunrise-orange paint scheme designed by RTD and a U.S. 36 corridor stakeholder group.

Safe Fleet acquires Hadley's bus, motorcoach mirror product lines

The Hadley mirror business will remain in Elkhart, Ind., but will relocate from the Hadley site to its own production facility over the next few months. The management, engineering, customer service, administrative and production personnel of the Hadley mirror business will remain with the business and transition to Safe Fleet.

BusCon returns to Indy

Each year, more and more people look forward to BusCon as a chance to network, learn about new trends and technology, and gain the tools that are necessary to revitalize the way they tackle their own operations.

Project team wins award for N.Y. bus time displays

The countdown clocks were developed in part to address concerns about the overall accessibility of MTA’s Bus Time system, which sends wait-time information to riders via text message, a QR code scan, or over a web site.

Boston could benefit from more BRT, report says

The report argues that the city should be pushing for the “gold standard” of BRT. That would include a control station that monitors buses and ensures they come at well-spaced intervals and enclosed stops that shelter customers.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close