San Diego MTS taps Clear Channel for bus shelter media

Posted on January 16, 2014

The San Diego Metropolitan Transit System (MTS) selected Clear Channel Outdoor (CCO) as the new operator and media provider for its 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.

Clear Channel is now the only company that can deliver all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the city of San Diego and its greater metropolitan region, according to the supplier. Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home.

“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” said Paul Jablonski, CEO, MTS. “Our shelters are an important asset that not only provide a much-needed amenity for our customers, but also make a positive statement to the community about public transportation. Clear Channel can deliver exceptional maintenance capabilities and increase our ad revenues, enhancing our ability to provide service to the residents of and visitors to San Diego.”

Over the next five years, the MTS plans to build an even more robust transportation infrastructure to support its nearly 90 million annual passenger trips. Clear Channel Outdoor will help enable a project for the installation of an additional 100 bus shelters for MTS over the next five years to accommodate the need for more transportation amenities.

Clear Channel Outdoor’s management of the bus shelters and advertising will enhance MTS’ existing commercial offering by enabling businesses and brands to make impressions on the motorists and pedestrians passing MTS shelters while engaging daily riders and tourists in the downtime before their bus arrives. Local and national retailers looking to reach the San Diego market and its diverse population can capitalize on the strategic locations of MTS bus shelters throughout the region.

View comments or post a comment on this story. (0 Comments)

More News

Va. woman struck by bus awarded $4.5M

The driver had reportedly been in four other accidents in the previous 18 months but was allowed to stay behind the wheel.

Fla.'s HART partners with Megabus.com to pilot service option

The agency is already providing enhanced routes and options through a unique 5-year partnership agreement with Megabus.com which began last year, to offer express travel to and from Miami and Orlando for as little as $1.

BusCon 2015 takes Indy by storm with new vehicles, tech and education

The 20th installment of the show featured more than 50 new exhibitors, 70-plus vehicles and plenty of information to inspire attendees.

House moves to delay PTC deadline

A bipartisan measure has been introduced in the lower chamber that would push back the deadline for most railroads to install automated train technology until December 2018.

Volvo celebrates new Nova, Prevost customer delivery center

The new Plattsburgh, N.Y., building will be equipped of a welcoming customer area, 10 bus delivery spaces and offices to enable our customers to continue their professional activities during their stay.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close