Bus

San Diego MTS taps Clear Channel for bus shelter media

Posted on January 16, 2014

The San Diego Metropolitan Transit System (MTS) selected Clear Channel Outdoor (CCO) as the new operator and media provider for its 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.

Clear Channel is now the only company that can deliver all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the city of San Diego and its greater metropolitan region, according to the supplier. Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home.

“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” said Paul Jablonski, CEO, MTS. “Our shelters are an important asset that not only provide a much-needed amenity for our customers, but also make a positive statement to the community about public transportation. Clear Channel can deliver exceptional maintenance capabilities and increase our ad revenues, enhancing our ability to provide service to the residents of and visitors to San Diego.”

Over the next five years, the MTS plans to build an even more robust transportation infrastructure to support its nearly 90 million annual passenger trips. Clear Channel Outdoor will help enable a project for the installation of an additional 100 bus shelters for MTS over the next five years to accommodate the need for more transportation amenities.

Clear Channel Outdoor’s management of the bus shelters and advertising will enhance MTS’ existing commercial offering by enabling businesses and brands to make impressions on the motorists and pedestrians passing MTS shelters while engaging daily riders and tourists in the downtime before their bus arrives. Local and national retailers looking to reach the San Diego market and its diverse population can capitalize on the strategic locations of MTS bus shelters throughout the region.

View comments or post a comment on this story. (0 Comments)

More News

BusCon '16 features more than 80 buses, debuts maintenance forum

This year's event definitely had something for everyone, including the most buses on one North American show floor, a closer look at issues set to impact transit maintenance professionals, an up-to-date look at electric buses and a the BusCon Connect hosted buyers program. 

Seattle taps CH2M to deliver BRT expansion program

This BRT program, which is part of the voter-approved Levy to Move Seattle, will provide high-quality transit throughout some of the densest areas of Seattle.

Hometown Trolley acquires Supreme Corp.'s American Trolley product line

The purchase furthers Hometown Trolley's overall strategic business model to become the leading trackless trolley bus manufacturer in the North American transit industry.

Volvo Buses unveils pedestrian and cyclist detection system

The system will be introduced on Volvo’s European city bus fleet in 2017.

Stertil-Koni introduces high-performance, low-capacity hydraulic vehicle lift

The company’s ST 1064 hydraulic mobile column lift has a capacity of 14,000 lbs. per column, or 56,000 lbs. for a set of four.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close