Bus

San Diego MTS taps Clear Channel for bus shelter media

Posted on January 16, 2014

The San Diego Metropolitan Transit System (MTS) selected Clear Channel Outdoor (CCO) as the new operator and media provider for its 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.

Clear Channel is now the only company that can deliver all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the city of San Diego and its greater metropolitan region, according to the supplier. Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that's spending more and more time out-of-home.

“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” said Paul Jablonski, CEO, MTS. “Our shelters are an important asset that not only provide a much-needed amenity for our customers, but also make a positive statement to the community about public transportation. Clear Channel can deliver exceptional maintenance capabilities and increase our ad revenues, enhancing our ability to provide service to the residents of and visitors to San Diego.”

Over the next five years, the MTS plans to build an even more robust transportation infrastructure to support its nearly 90 million annual passenger trips. Clear Channel Outdoor will help enable a project for the installation of an additional 100 bus shelters for MTS over the next five years to accommodate the need for more transportation amenities.

Clear Channel Outdoor’s management of the bus shelters and advertising will enhance MTS’ existing commercial offering by enabling businesses and brands to make impressions on the motorists and pedestrians passing MTS shelters while engaging daily riders and tourists in the downtime before their bus arrives. Local and national retailers looking to reach the San Diego market and its diverse population can capitalize on the strategic locations of MTS bus shelters throughout the region.

View comments or post a comment on this story. (0 Comments)

More News

Albuquerque BRT project exploring full sponsorship

ABQ RIDE is looking to model its plan after the Greater Cleveland Regional Transit Authority’s HealthLine, which is sponsored through a hospital partnership. Construction on the so-called ART system could begin in May 2016 with an in-service date of September 2017.

New luxury bus service launches in San Francisco

The service, which costs $6 a ride, asks riders to download the Leap app, creating an account, uploading a photo and adding a credit card that enables them to pay via a QR code.

4ONE wins multiple bus seating orders

Agencies ordering the company's products, which are now in at least half of all new U.S. and Canadian transit buses, include L.A. Metro, Chicago Transit Authority and New York City Transit.

New Flyer awarded big Las Vegas CNG bus contract

The contract includes a firm order for 35 XN40 and 20 XN60 Xcelsior buses, with an option for another 150 XN40 and 100 XN60 over the next five years. All buses are to be powered by CNG.

Pierce Transit taps Apollo for video surveillance

The decision comes after the agency conducted an analysis and product review period. Implementation of the project began in February and all work is expected to be completed by the end of April.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close