Cubic forms data collection, analysis unit

Posted on June 23, 2014

Cubic Transportation Systems (CTS), an integrator of payment and information technology and services for intelligent travel solutions, today announced the formation of Urban Insights Associates Inc., a wholly owned subsidiary.

Headquartered in Washington, D.C., Urban Insights’ mission is to deliver data-driven insights that will shape the urban transportation network of the future, enable greater mobility and make cities more efficient in the provisioning of transportation services.

Hany Fam, president, MasterCard Enterprise Partnerships, said, “With more than half of the world’s population now living in urban areas, a seamless travel and transit experience is a key concern for users and operators alike. Data can provide critical insights to balance transportation demand with supply, and we welcome Cubic’s move to bring predictive analytics to this business with the launch of Urban Insights.”

The transportation industry is already a leader in the volume and variety of data that is generated from on-board sensors and data collection points introduced by passenger counting systems, vehicle location systems, ticketing and fare collection systems, and scheduling and asset management systems. Existing data warehouses that hold the data therefore contain unprecedented potential for deriving insights that inform planning activities and aid in managing transportation networks. Still, use of conventional data management tools and practices, until now, have left these insights mostly hidden.

“Our customers have asked for help to combine the data that Cubic’s management systems create with the many other data sets they collect to understand the interplay of these systems and derive insights to improve operations,” said Matthew Cole, executive VP and deputy for strategy, business development and diversification, CTS.  “This customer need was the genesis of Urban Insights.”

By employing a carefully tailored data science methodology, Urban Insights’ consulting teams will help unlock the potential of these rich information stores. Transportation planners will see a fuller and more accurate picture of the factors that cause inefficiencies in the operation of intermodal transportation networks, according to the company. Urban Insights will assist agencies in gathering the relevant data, analyzing and assessing the meaning of these data in the context of the desired outcomes and in turn, helping them to deliver the optimal level of service to the right locations at the right times.

For more information about Urban Insights Inc. solutions and services, contact [email protected].

View comments or post a comment on this story. (0 Comments)

More News

Fla.'s HART partners with Megabus.com to pilot service option

The agency is already providing enhanced routes and options through a unique 5-year partnership agreement with Megabus.com which began last year, to offer express travel to and from Miami and Orlando for as little as $1.

BusCon 2015 takes Indy by storm with new vehicles, tech and education

The 20th installment of the show featured more than 50 new exhibitors, 70-plus vehicles and plenty of information to inspire attendees.

House moves to delay PTC deadline

A bipartisan measure has been introduced in the lower chamber that would push back the deadline for most railroads to install automated train technology until December 2018.

Volvo celebrates new Nova, Prevost customer delivery center

The new Plattsburgh, N.Y., building will be equipped of a welcoming customer area, 10 bus delivery spaces and offices to enable our customers to continue their professional activities during their stay.

Webinar Helps Passenger Fleet Managers Understand Hybrid Options

Fleet managers for transit agencies, universities and schools, governments and for-hire transit companies are encouraged to register while spaces are still available.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close