Program allows local businesses to go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Tampa, Fla.’s Hillsborough Area Regional Transit Authority (HART) began a program that will enable businesses to buy HART digital media advertisements based on the specific stops they wish to target. They can easily go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).
Commuter Advertising, which contracts with HART to provide digital onboard media, recently acquired the mobile technology company CommuteStream, expanding the nation's first online transit media marketplace. That enabled Commuter Advertising to offer local businesses digital audio and visual LED text scroll commercials onboard HART buses. The media sales are split with HART to help keep fares low and maintain service levels.
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The GPS-enabled advertising technology is already successfully used in nine other cities across the U.S., reaching more than 130 million riders. The contract with Commuter Advertising is estimated to deliver in excess of $460,000 in additional revenue to HART over a five-year period. HART will continue to use the system for public service announcements about changes to bus routes or schedules and to build and strengthen relationships with businesses located in and around bus stops.
Advertisers can set daily spending limits to match advertising campaign needs with convenient monthly billing. Then they can send ads to the right customers at the right time with a marketing system that targets specific stops in particular neighborhoods.
The newest HART innovation comes hot on the heels of last year's advertising program that uses the existing annunciation system on buses to broadcast 10 to 15 second messages.
ABQ RIDE Forward is the first transit system overhaul in more than 25 years. This latest phase marks 15% completion of the 16-phase rollout, which will continue over the next several years.
In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.
John Hatman, COO of Master’s Transportation, breaks down the priorities, warning signs and common mistakes fleet managers should address now to stay ahead of summer demand.
The beginning of the final BRT segment advances construction across all five segments, reflecting steady progress toward shorter travel times, improved accessibility, and a more dependable connection to jobs, businesses, and community destinations.
The visit is part of the SF Fed's ongoing engagement with major employers and industries across Southern California and, more broadly, the western U.S. to better understand regional economic conditions and business outlooks.
Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.
