Bus

Fla.'s HART teams for digital ad project

Posted on November 6, 2014

Tampa, Fla.’s Hillsborough Area Regional Transit Authority (HART) began a program that will enable businesses to buy HART digital media advertisements based on the specific stops they wish to target. They can easily go online, view a map of HART, add one or multiple stops to a shopping cart and check out, and then, Commuter Advertising will upload their media to play onboard HART buses at the purchased stop(s).

Commuter Advertising, which contracts with HART to provide digital onboard media, recently acquired the mobile technology company CommuteStream, expanding the nation's first online transit media marketplace. That enabled Commuter Advertising to offer local businesses digital audio and visual LED text scroll commercials onboard HART buses. The media sales are split with HART to help keep fares low and maintain service levels.

The GPS-enabled advertising technology is already successfully used in nine other cities across the U.S., reaching more than 130 million riders. The contract with Commuter Advertising is estimated to deliver in excess of $460,000 in additional revenue to HART over a five-year period. HART will continue to use the system for public service announcements about changes to bus routes or schedules and to build and strengthen relationships with businesses located in and around bus stops.

Advertisers can set daily spending limits to match advertising campaign needs with convenient monthly billing. Then they can send ads to the right customers at the right time with a marketing system that targets specific stops in particular neighborhoods.

The newest HART innovation comes hot on the heels of last year's advertising program that uses the existing annunciation system on buses to broadcast 10 to 15 second messages.

View comments or post a comment on this story. (0 Comments)

More News

Man charged with murder after stabbing Winnipeg Transit bus driver

The incident occurred at 2 a.m., when the driver pulled up to the last stop of his shift and asked the man to leave the bus. After a physical altercation, which ended up outside the bus, ensued, the driver was stabbed multiple times.

N.Y.'s NICE to add 33 New Flyer buses

Twenty-eight 40-foot buses will replace existing buses in the NICE fleet that have reached the end of their useful life, while five 60-foot buses will be used on the customer's new bus rapid transit line, scheduled to start service in 2017.

Nova Bus, ABB partner for electric bus, charger delivery to N. America

The ABB DC fast charger, with the associated systems, is based on the common interface, which allows charging stations and electrified buses from different manufacturers to be used together.

Proterra names Horton to CCO post

Will lead the end-to-end customer lifecycle as Proterra triples production and initiates large-scale deployments across North America.

Stertil-Koni adds new capabilities to transmission jack

The battery-operated jack can be charged overnight and used without cables. The pneumatic jack has an attached air hose to keep it working. Previously, transmission jacks were manually hand-pumped, much like a car jack.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close