Bus

Calif.'s OCTA to launch new bus design

Posted on June 23, 2015

OCTA Chairman Jeff Lalloway, also Irvine’s mayor pro tem, (left) and OCTA CEO Darrell Johnson stand in front of the redesigned OCTA bus, which will soon roll out on Orange County streets.
OCTA Chairman Jeff Lalloway, also Irvine’s mayor pro tem, (left) and OCTA CEO Darrell Johnson stand in front of the redesigned OCTA bus, which will soon roll out on Orange County streets.

Calif.’s Orange County Transportation Authority (OCTA) board voted Monday to roll out a colorful new design for its buses as part of an ongoing and comprehensive effort to maximize service, retain riders and get the attention of new customers.

The existing design, more than 20 years old, will be phased out to make way for the new look that prominently features a light blue and orange wave across the bus and the words “OC Bus.” The recognizable blue-and-white OCTA logo also remains.

The timing was right for the re-branding because OCTA is in the process of replacing more than 40% of its bus fleet with 201 compressed natural gas-powered buses. The buses are scheduled for delivery from late 2015 to early 2017.

The newly designed OCTA buses include a prominent blue wave and the words “OC Bus.” The new design is set to roll out in phases as buses are replaced.
All photos courtesy OCTA
The newly designed OCTA buses include a prominent blue wave and the words “OC Bus.” The new design is set to roll out in phases as buses are replaced.
All photos courtesy OCTA

OCTA continues to explore ways to make its bus service a transportation option of choice for more Orange County residents by optimizing service delivery and by marketing and discounting prices to targeted groups.

Concepts for the new bus designs were reviewed by customers, advisory committees, members of the OCTA’s Teen Council and the millennial generation, and other stakeholders. The final design, they said, is inviting and dynamic and captures the personality of Orange County.

The new look is cost-effective to implement and maintain and is a timeless enough to last for years.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Grande West receives orders for 9 Vicinity buses

Current total firm orders for 2017 and the first half of 2018 Vicinity deliveries are for 276 buses valued at over $74 million.

Gillig moves into upgraded HQ in Livermore, Calif.

The 127-year-old business, which operated out of Hayward for more than 80 years, will celebrate its grand opening on June 1.

Alexander Dennis begins Switzerland double-decker bus deliveries

The vehicles ordered for Eastern Switzerland are based on the company's Enviro500 standard model, but the company has adapted them to PostBus’s needs and Swiss regulations.

MCI delivers Commuter Coaches, J4500s to Texas, Canada

The first five Woodlands Township MCI Commuter Coaches were delivered in December of 2015, followed by 10 more coaches in March 2016, while Banff's Brewster Travel Canada has added 20 J4500s in 2016 and 2017.

ARBOC produces Spirit of Liberty buses for Fla. agency

Martin County intends to use these buses on their Commuter Service to Palm Beach County.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close