May 13, 2014
The two-year trial program would culminate in a report examining whether the ads brought in enough money to make them worth the state’s effort.
January 16, 2014
The supplier will provide media for the agency’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.
August 15, 2013
After ads that encouraged transit riders to drive instead of taking the bus appeared on area bus stop benches, the transit authority asked city officials to update city code to ban such messages. The system’s GM argued that they send conflicting messages.
March 14, 2013
Program estimated to generate around $1,000 to $5,000 per month at no cost to the authority.
December 4, 2012
The Chapel Hill Town Council voted in favor of a policy that transit staffers had mistakenly followed for months, which allows the controversial ads on town-owned buses.
Granted a new five-year contract to Titan for the exclusive right to sell advertising across Seattle-based King County Metro's system. The contract includes a two-year extension.
November 27, 2012
An energy company replaced advertising boards in bus shelters with light therapy lamps that provide light in an area that only gets about four hours of daylight in the winter, helping riders fight off fatigue and depression.
October 9, 2012
The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.
August 31, 2012
Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.
July 19, 2012
To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.
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