Accessibility   |   Management & Operations   |   Motorcoach   |   Rail   |   Sustainability   |   University

May 21, 2013

Report: Transit users predict increases in smartphone use, paperless travel

Three out of four travelers (75%) who use public transportation in some of the world’s major cities believe that electronic ticketing would make travel easier, and 92% would welcome paperless travel, a new global survey by Accenture reveals.

The survey of 4,500 urban travelers in nine major cities in Brazil, France, Germany, South Korea, Spain, the U.K. and the U.S. showed that approximately 90% of people in these cities use public transportation on a regular basis and they are willing to pay more for technology improvements.

According to the survey, 52% of respondents would be willing to pay at least 10% more for travel if they were offered such technological enhancements as the ability to use a smartphone as a ticket while traveling, an app from transport providers, and/or a paperless travel option.

When asked what motivates their interest in paperless travel, 88% cited time savings as the biggest factor. The survey also revealed that nearly all respondents (93%) are interested in being able to purchase a single ticket for multiple modes of transportation. If a single ticket option were made available, two thirds of the travelers surveyed — 66% — said they would use that option on a daily basis. In addition, 76% of travelers believe that a paperless system would encourage drivers to start using public transport.

Not only do travelers want technology updated and integrated into their transport infrastructure, they also want more frequent communication from and greater access to the transportation providers via social media.

Fewer than 25% of consumers surveyed say they receive communication from public transport companies via social media on a daily basis. However, more than 90% of those respondents said they are interested in hearing about the latest transport prices and promotions and receiving information on late-running trains and alerts, changes in timetables and new technology through social media.

Approximately one-third of the respondents believe they will be purchasing travel tickets via a mobile device during 2013, rising to 78% in 2014. However, 66% do not believe that they currently have the option to purchase tickets using their smartphone.

The survey also showed little difference by age when it comes to using social media for public transportation-related information: 63% of respondents over 65 years old intend to, or already follow, public transport providers on Facebook and 42% on Twitter. The same group is also open to receiving notifications via social media. However, only about one-half say they receive communication via social media on a weekly or daily basis from transport providers.

For more, click here.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]

    There are no comments.

E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - July 2013

METRO Magazine
Here are the Highlight:
  • Consultant Roundtable
  • Consultant Achievements
  • High-Speed Rail Reaches a Crossroads
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue