Accessibility   |   Management & Operations   |   Motorcoach   |   Rail   |   Sustainability   |   University

August 22, 2014

Rochester's bus system getting a facelift

Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.

Rochester Genesee RTA CEO Bill Carpenter talks to the media about the agency's rebranded system.
ROCHESTER, N.Y. — Leaders of the Rochester-Genesee Regional Transportation Authority rolled out on Tuesday the system's new color scheme for buses, a different logo, name changes for certain services and other updates to the agency's public image, the Democrat & Chronicle reported.

It's all part of a $974,000 rebranding campaign that has been in the works for more than a year, according to the report. The public will see RTS’ new identity reflected immediately on its refreshed website (myRTS.com) and in digital communications.

Changes will be phased in on bus operator uniforms, bus passes and schedules. Buses and other vehicles currently on the road will incorporate the new logo and design elements gradually; new vehicles will bear the new design as they are purchased.

RELATED: N.Y. transit plans nearly $1M rebranding campaign

CEO Bill Carpenter said the new look also reflects an agency going through many other changes, including its flagship project, the Downtown Transit Center — a $50 million bus terminal, the report said.

For the full story, click here.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]

    There are no comments.

E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Factors in Transit Bus Ramp Slope and Wheelchair-Seated Passenger Safety Nearly 3 million U.S. adults are wheelchair or scooter users1, and as the population ages this number is expected to rise. Many wheelchair users rely upon public transportation to access work, medical care, school and social activities.

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

More white papers


 
DIGITAL EDITION

The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue