Topic : ad campaign

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TransLink pauses use of Morgan Freeman for transit annoucements

Management & Operations| May 29, 2018

The actor's voice was going to be featured in TransLink announcements as part of a Visa advertising campaign.

Paris transport launches 'shock' ads to fight sexual harassment

Security and Safety | March 7, 2018

According to surveys, some 87% of female users of public transport say they have been the victim of sexist or sexual harassment.

Management & Operations| August 23, 2017

NJ Transit spent $1M on Penn Station ad campaign

The campaign to promote a special website on service disruptions while making sure riders knew Amtrak is responsible for the project at the nation's busiest rail terminal cost about $300,000 more than NJ Transit says it typically spends in a full year on marketing.

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