This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.
London rail, Twitter piloting live alerts for 'severe delays'
Pilot of new information service to provide live notifications of severe delays directly to customers' mobiles or computers to alert them more quickly. First time that Twitter has partnered with a transport authority to provide live travel information to customers using this innovative approach.